A Technique for Producing Ideas

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering ...

Author: James Young

Publisher: McGraw Hill Professional

ISBN: 9780071410946

Category: Business & Economics

Page: 64

View: 829

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

A Technique for Producing Ideas

Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.

Author: James Young

Publisher: McGraw Hill Professional

ISBN: 0071426256

Category: Business & Economics

Page: 64

View: 185

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

A Technique for Producing Ideas

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering ...

Author: James Webb Young

Publisher: Contemporary Books

ISBN: 9780844230009

Category: Creative ability

Page: 62

View: 869

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

A Technique For Producing Ideas

A Technique For Producing Ideas: (A Technique For Getting Ideas) This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature.

Author: James Webb Young

Publisher:

ISBN: 9789389701012

Category:

Page: 28

View: 437

A Technique For Producing Ideas: (A Technique For Getting Ideas) This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In an attempt to preserve, improve and recreate the original content, we have worked towards: 1. Type-setting & Reformatting: The complete work has been re-designed via professional layout, formatting and type-setting tools to re-create the same edition with rich typography, graphics, high quality images, and table elements, giving our readers the feel of holding a 'fresh and newly' reprinted and/or revised edition, as opposed to other scanned & printed (Optical Character Recognition - OCR) reproductions. 2. Correction of imperfections: As the work was re-created from the scratch, therefore, it was vetted to rectify certain conventional norms with regard to typographical mistakes, hyphenations, punctuations, blurred images, missing content/pages, and/or other related subject matters, upon our consideration. Every attempt was made to rectify the imperfections related to omitted constructs in the original edition via other references. However, a few of such imperfections which could not be rectified due to intentional\unintentional omission of content in the original edition, were inherited and preserved from the original work to maintain the authenticity and construct, relevant to the work. We believe that this work holds historical, cultural and/or intellectual importance in the literary works community, therefore despite the oddities, we accounted the work for print as a part of our continuing effort towards preservation of literary work and our contribution towards the development of the society as a whole, driven by our beliefs. We are grateful to our readers for putting their faith in us and accepting our imperfections with regard to preservation of the historical content. HAPPY READING!


A Technique for Producing Ideas

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man.

Author: James Young

Publisher:

ISBN: 9781477467046

Category:

Page: 36

View: 769

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

A Technique for Producing Ideas

THE PARETO 1 THEORY i Now , we all know men of whom we have said : “ He
never had an idea in his life . ” That saying ... Even assuming that there may be a
technique for producing ideas , is everybody capable of using it ? Or is there , in ...

Author: James Webb Young

Publisher:

ISBN:

Category: Thought and thinking

Page: 61

View: 711



A Technique for Producing Ideas

A MCGRAW - HILL ADVERTISING CLASSIC A Technique Producing Ideas for
FORE WORD BY WILLIAM B E R N B A CH JAMES WEBB YOUNG A Technique
for Producing Ideas A MCGRAW - HILL ADVERTISING. Front Cover.

Author: James Young

Publisher: Mcgraw-hill

ISBN: 9780071410946

Category: Business & Economics

Page: 64

View: 435

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

A Technique for Producing Ideas

Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more ...

Author: James Webb Young

Publisher:

ISBN: 9781796455458

Category:

Page: 31

View: 970

Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".Table of contents How it started The formula of experience The Pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts

A Technique for Producing Ideas

Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising.

Author: James Young

Publisher: CreateSpace

ISBN: 9781515307976

Category:

Page: 46

View: 939

This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process". Table of contents How it started The formula of experience The Pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts

Growing Great Ideas Unleashing Creativity at Work

... based on real studies http://www.trizle.com/the-myth-of-a-great-small- business
-idea/ View Money Magazine's list of 11 ... Paul Arden A Technique for Producing
Ideas from the Advertising Age Classics Library by James Webb Young Zing!

Author: Karen (Sieczka) Eugenio

Publisher: Karen (Sieczka) Eugenio

ISBN: 0557004802

Category: Business & Economics

Page: 78

View: 637

What would you think of a machine that only worked at 5% efficiency? Wouldn't you want to make improvements? Now think about the human mind. It is estimated we only use 5-10% of our brain's amazing capacity! In today's rush for success, we tend to forget the vast wealth within the human mind, especially the untapped potential we have in our employees. We are all naturally curious and imaginative so how do we tap into the other 95% of potential? Many employees want to develop and use all their skills, but they aren't sure how to get there. Show your employees the way, bring enthusiasm and fun, and most importantly, IDEAS back to work with Growing Great Ideas: Unleashing Creativity at Work. The book trains managers and staff how to explore creativity and unleash problem-solving skills and creative potential, build teamwork, and to turn business challenges into business opportunities.

Principles of Advertising

It is often difficult to pinpoint the exact source or inspiration for a Big Idea or to
teach advertising people how to find them . ... A Technique for Producing Ideas In
A Technique for Producing Ideas , James Webb Young proposes a process for ...

Author: Monle Lee

Publisher: Psychology Press

ISBN: 9780789023001

Category: Business & Economics

Page: 427

View: 738

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Industrial Marketing

A Technique for producing IDEAS Erwin Wasey , Ruthrauff & Ryan . . New York ,
named agency for American Enka Corp. , Enka , N.C. , manufacturer of nylon and
rayon yarns and fibers . Larcom Randall Advertising : . Boston , appointed ...

Author:

Publisher:

ISBN:

Category: Industrial marketing

Page:

View: 252


Creativity Innovation

The method and principle helps to put random thoughts into perspective and
guides for creative thinking. ... With the art of producing ideas, it is quite desirable
to know as to how to train the mind in the method by which all ideas are produced
 ...

Author: Ashwini Kumar Singh

Publisher: Notion Press

ISBN: 1638067686

Category: Self-Help

Page: 442

View: 353

“Creativity and innovation are to events, what the heart and soul are to the living.” The book aims at encouraging readers to capture the traits and develop skills for enhancing their creative and innovative capabilities, cultivating the culture of creativity and innovation. Creativity is inventiveness with new ideas; critical thinking is generating and selecting ideas; and innovation turns creativity into products, processes and services. Creativity + Critical thinking + Innovation = Path of Desired Change The primary difference between creativity and innovation is that the former refers to conceiving a new idea while the latter involves converting that idea into a marketable commodity. Creativity and innovation are an attempt to gain a competitive advantage. Organizations are now focusing on enhancing their employees’ creativity and not merely developing their technical competencies and skills. Undoubtedly, creativity is the most important human resource of all without which there would be no progress, and we would be forever repeating the same patterns. Innovation is at the heart of all successful companies.

The Communication Playbook

In his now-classic 1939 book on idea generation, A Technique for Producing
Ideas, advertising copywriter James Webb Young suggested that any new idea
owes its birth to the ability of others to see new relationships between known
facts.

Author: Teri Kwal Gamble

Publisher: SAGE Publications

ISBN: 1544319940

Category: Language Arts & Disciplines

Page: 536

View: 732

Skills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

Strategic Brand Communication Campaigns

James Webb Young's A Technique for Producing Ideas The best - known and
perhaps most widely accepted method of ... In summary , Young suggests that a “
new idea is nothing more or less than a new combination of old elements .

Author: Don E. Schultz

Publisher: Ntc Business Books

ISBN:

Category: Business & Economics

Page: 378

View: 591

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates an interactive relationship between the product or service and consumers, which is a major change in the way advertisers and marketers have traditionally viewed customer communication. Authors Don Schultz and Beth Barnes have built on the foundation of their best-selling text, Strategic Advertising Campaigns, to create a book that embodies this new approach to advertising and marketing communication: Strategic Brand Communication Campaigns. This innovative text focuses on the messages and incentives customers receive, rather than what marketers send out, which differentiates brand communication management from advertising management. The brand will drive the 21st century marketplace, and students need to develop the skills necessary to plan and execute brand communication campaigns. Strategic Brand Communication Campaigns shows students how to produce successful campaigns in the dynamic marketplace of the future. The book Emphasizes the identification and management of the many ways customers come in contact with a brand and how they relate to it. Explores the interactive relationship between customers and the marketing messages and incentives that are created through brand communication. Provides students with the fundamentals of developing and executing comprehensive and contemporary campaigns with an emphasis on brand building. Reflects changes in the marketplace, consumers, technology, media, marketing, and advertising to keep students' knowledge current and applicable. Addresses the role of advertising planning as a part of brand communication campaigns. Features more real-world examples so students can see how professional advertisers and marketers conduct effective campaigns. Presents practical guidelines and applications for preparing successful campaigns in a concise, visually appealing text that will capture students' attention. Parts 1 and 2 of the text introduce students to the brand concept, how it has evolved, and why it is critical to successful marketing in today's environment. Students also gain an understanding of the relationship between consumer behavior and brands and discover how to apply brand-building concepts to achieve brand value. Parts 3 and 4 provide a handbook for creating, implementing, and evaluating cohesive brand communication campaigns. Advertising, media, public relations, direct response, and sales promotion strategies are examined. Students learn how to deliver forceful messages and incentives and how to measure their effectiveness.

Principles of Real Estate

Creative Thinking One of the important abilities you should acquire through your
study of this subject or others has been referred to by James Webb Young as " a
technique for producing ideas . ” 1 Sometimes it is called creative thinking .

Author: Arthur Martin Weimer

Publisher:

ISBN:

Category: Real estate business

Page: 716

View: 199


Marketing Handbook

And, again, “not creative; no new ideas” ranked first in mentions of advertising
managers when asked, “What is your ... (testing the proposed solution) The art of
producing ideas is discussed by Young (A Technique for Producing Ideas): .

Author: Albert Wesley Frey

Publisher:

ISBN:

Category: Marketing

Page: 1300

View: 493


Introduction to Business

has been referred to by James Webb Young as " a technique for producing ideas
. " 3 Some writers have referred to it as “ creative thinking . ” It is contended that
the process of getting and developing new ideas and thoughts can be learned ...

Author: University of the State of New York. Bureau of Business and Distributive Education

Publisher:

ISBN:

Category:

Page: 125

View: 586