Airport Marketing

At larger commercial airports there may be a designated budget for airport marketing, while at smaller commercial or general aviation airports marketing may be funded from other budgets such as for airport operations, ...

Author: Nigel Halpern

Publisher: Routledge

ISBN: 1000466485

Category: Business & Economics

Page: 420

View: 645

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airport Marketing

Thus, as part of the feasibility study of the airport project, a fullscale strategic marketing analysis will be needed to quantify both the width and the density of the airport«s catchment area. This is the area where most of the local ...

Author: David Jarach

Publisher: Routledge

ISBN: 1351959654

Category: Transportation

Page: 154

View: 805

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Marketing Guidebook for Small Airports

Not surprisingly, at most of the smallest airports interviewed, marketing was a function handled by the airport manager along with other responsibilities. Only the largest airports had a dedicated full-time marketing person.

Author: Lois S. Kramer

Publisher: Transportation Research Board

ISBN: 0309118182

Category: Airports

Page: 187

View: 650

"TRB's Airport Cooperative Research Program (ACRP) Report 28: Marketing Guidebook for Small Airports explores development of a marketing program for general aviation or commercial service airports on a small or minimal budget"--Publisher's description.

Managing Airports

Airports have had to develop more sophisticated marketing strategies and tactics to meet the needs of the traveller. In addition, deregulation, privatization, and globalization trends within the airline industry have increased the ...

Author: Anne Graham

Publisher: Routledge

ISBN: 1136437770

Category: Business & Economics

Page: 360

View: 102

Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Airport Competition

Airport marketing was viewed as an oxymoron.1 Airports were largely passive service providers. The job of marketing and identifying new air service opportunities was left to the airlines. the deregulation of the aviation industry in ...

Author: Peter Forsyth

Publisher: Routledge

ISBN: 1317182898

Category: Technology & Engineering

Page: 462

View: 319

The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies.

European Airport Retailing Growth Strategies for the New Millennium

organisations, reduced their reliance upon mass marketing techniques and moved towards a more focused promotional strategy. ... Abu Dhabi in particular has been successful in positioning itself as an airport that can offer a cost-based ...

Author: P. Freathy

Publisher: Springer

ISBN: 0230371167

Category: Business & Economics

Page: 211

View: 704

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

International Airport Study

Rank in order of importance ( 1 thru 4 ) international marketing efforts to foreign countries : al conducted in - house by airport marketing personnel - ( ) Separate corporation handles int'l marketing Special marketing representative ...




Category: Airports

Page: 358

View: 169

Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies

A marketing strategy provides a comprehensive plan that, when implemented, allows an airport operator to make the choices that will achieve its overall objectives (e.g., balance between improved customer service and improved net ...


Publisher: Transportation Research Board

ISBN: 0309118093

Category: Airport parking facilities

Page: 171

View: 746

This guidebook presents various parking strategies and technologies that are employed, or have potential applications, at airports in the United States. This guidebook will assist airport operators in (1) determining their specific goals as they relate to public parking and their customer needs; (2) gaining an understanding of the parking strategies and technologies that correspond to their goals; and (3) evaluating benefits, costs, and implementation. With parking as the primary source of non-airline revenue at airports, and usually the customer's first and last experience with the airport, it is an important focus in an airport's overall strategic plan. ACRP Report 24 provides - in a single source - a buffet of parking strategies and technologies to complement and achieve airport operators' long-term goals and objectives. This guidebook will be useful to airport parking owners and operators, and their consultants, as they strive to better accommodate the needs of their customers, improve customer service, increase operational efficiency, and enhance net revenues.

Federal Register

kita x 1 1 1 ing agreement upon which a hearing has ( a ) Findings upon the basis of the port ( airport of entry ) . ... The Massens visions of this decision are at variance tive marketing agreement and to the Airport ...




Category: Administrative law


View: 417

Airport Revenue Diversification

Airports are also offering revenue sharing for expanded service and an increased number of passengers. ... Marketing remains a sought after incentive by the airlines, although most airlines require compliance with their advertising ...

Author: Lois S. Kramer

Publisher: Transportation Research Board

ISBN: 0309143128

Category: Airports

Page: 65

View: 168

TRB's Airport Cooperative Research Program (ACRP) Synthesis 19: Airport Revenue Diversification explores the different sources of revenue for airports, separating core aeronautical revenue from ancillary revenues. The report also examines ways that airports have diversified activities and highlights the challenges that arise when non-aeronautical activity is proposed on land that is subject to Federal Aviation Administration grants obligations and assurances.