Brand New Retro

Brian McMahon and Joe Collins have come together to fuse a smorgasbord of images and information that embodies iconic Irish pop culture.


Publisher: Liberties Press

ISBN: 9781910742174



View: 533

A beautiful compendium of Irish pop culture magazine scans since the 1960s. Brand New Retro features hundreds of rare images, adverts and articles on Irish youth culture, encompassing music, fashion, TV, sport, design and advertising. From the creator of the multi-award-winning website, Liberties Press is delighted to return these gems of print ephemera to their former glory by reproducing them in printed form in this book. Brand New Retro provides an original insight into our Irish popular culture past by publishing a regular weekly supply of retro Irish images, articles and adverts. Brand New Retro won 'Best Entertainment Website' at the Irish Web Awards in 2013 and 'Best Pop Culture Blog' at the Irish Web Awards in 2013. It has been referenced by many other leading sites, TV programs, newspapers and students.

Retro Gaming Hacks

... brand new retro titles to boot. They offer the Neo Fami hardware (a new Japanese clone of the original Famicom system) in two different color schemes, ...

Author: Chris Kohler

Publisher: "O'Reilly Media, Inc."

ISBN: 1449303900

Category: Games & Activities

Page: 504

View: 789

Maybe it was the recent Atari 2600 milestone anniversary that fueled nostalgia for the golden days of computer and console gaming. Every Game Boy must ponder his roots from time to time. But whatever is driving the current retro gaming craze, one thing is certain: classic games are back for a big second act, and they're being played in both old and new ways. Whether you've just been attacked by Space Invaders for the first time or you've been a Pong junkie since puberty, Chris Kohler's Retro Gaming Hacks is the indispensable new guide to playing and hacking classic games. Kohler has complied tons of how-to information on retro gaming that used to take days or weeks of web surfing to track down and sort through, and he presents it in the popular and highly readable Hacks style. Retro Gaming Hacks serves up 85 hard-nosed hacks for reviving the classic games. Want to game on an original system? Kohler shows you how to hack ancient hardware, and includes a primer for home-brewing classic software. Rather adapt today's equipment to run retro games? Kohler provides emulation techniques, complete with instructions for hacking a classic joystick that's compatible with a contemporary computer. This book also teaches readers to revive old machines for the original gaming experience: hook up an Apple II or a Commodore 64, for example, and play it like you played before. A video game journalist and author of Power Up: How Japanese Video Games Gave the World an Extra Life, Kohler has taught the history of video games at Tufts University. In Retro Gaming Hacks, he locates the convergence of classic games and contemporary software, revealing not only how to retrofit classic games for today's systems, but how to find the golden oldies hidden in contemporary programs as well. Whether you're looking to recreate the magic of a Robotron marathon or simply crave a little handheld Donkey Kong, Retro Gaming Hacks shows you how to set the way-back dial.

Diversity in European Marketing

Retro brands, on the other hand, are distinguishable from nostalgic brands by the element of updating. They are brand new, old-fashioned offerings (Brown, ...

Author: Thomas Rudolph

Publisher: Springer Science & Business Media

ISBN: 3834969761

Category: Business & Economics

Page: 264

View: 167

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Consumer Empowerment

This logic suggests that powerful brands need to be managed on a new basis, ... “Teaching old brands new tricks: retro branding and the revival of brand ...


Publisher: Emerald Group Publishing

ISBN: 1846630320

Category: Consumers

Page: 192

View: 253

Brand New You

Brand Sample Enemy Reason Why Resulting Behaviour Citro n DS3 Fans of 'retro' styling To be distinct from retro models like Fiat 500, Mini and VW Beetle, ...

Author: Simon Middleton

Publisher: Hay House, Inc

ISBN: 1848508778

Category: Self-Help

Page: 230

View: 263

Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story – and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews – it goes much deeper than that. It's about crafting and telling your new life story, and then living it!

Advertising Transformed

The New Rules for the Digital Age Fons Van Dyck ... But no one has yet investigated whether nostalgia and retro branding strategies will still have the same ...

Author: Fons Van Dyck

Publisher: Kogan Page Publishers

ISBN: 0749471492

Category: Business & Economics

Page: 200

View: 386

Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of crisis are typically moments when consumers' mental pecking order is being shaken up. When brand market shares are shifting advertising can be a determining factor for the future of brands. In Advertising: dead or alive, Fons Van Dyck offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age. He discusses the basics of how advertising works in marketing and communications planning today. What is the core target group of advertising? Which strategy works best? Does social media mean the end of advertising? Why is the integration of marketing and communication becoming increasingly important? Are consumers better at advertising? He addresses current advertising practice. What works best: a USP (unique selling proposition) or ESP (emotional selling proposition)? Is the future of advertising global or local? Is 'green' really a sales argument, and if it is, for what type of customer? What is the power of 'retro' in advertising? He explores what academic evidence is available today that demonstrates the added value of marketing and advertising for companies and organisations, even in times of economic recession and concludes by focusing on some of the most important topics of criticism brands and advertising in particular are facing and on how brands are responding. Backed by case studies of Effie Winning brands this book gives the reader concise and accessible insights into the modern form of advertising.


Brown, S., Kozinets, R. V., and Sherry, J. F., Jr (2003), 'Teaching old brands new tricks: retro branding and the revival of brand meaning', ...

Author: Paul Baines

Publisher: Oxford University Press

ISBN: 0199659532

Category: Business & Economics

Page: 737

View: 982

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

Theatres of Memory

Today what she sells is either old factory stock or brand new. 'Retro' does not connote any particular period, but serves as a term interchangeable with ...

Author: Raphael Samuel

Publisher: Verso Books

ISBN: 1781684146

Category: History

Page: 368

View: 354

The classic, passionate plea to “remember what others forget.” When Theatres of Memory was first published in 1994, it transformed the debate about what is to be considered history and questioned the role of “heritage” that lies at the heart of every Western nation’s obsession with the past. Today, in the age of Downton Abbey and Mad Men, we are once again conjuring historical fictions to make sense of our everyday lives. In this remarkable book, Samuel looks at the many different ways we use the “unofficial knowledge” of the past. Considering such varied areas as the fashion for “retrofitting,” the rise of family history, the joys of collecting old photographs, the allure of reenactment societies and televised adaptations of Dickens, Samuel transforms our understanding of the uses of history. He shows us that history is a living practice, something constantly being reassessed in the world around us.

From Chinese Brand Culture to Global Brands

The lure of paradise: marketing the retro-escape of Hawaii. ... Teaching old brands new tricks: retro branding and the revival of brand meaning.

Author: W. Zhiyan

Publisher: Springer

ISBN: 1137276355

Category: Business & Economics

Page: 219

View: 298

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Strategic Brand Management and Development

The new Volkswagen Beatle enjoys a strong “reference to flower power [and the] ... Finally, brand antinomy is about the intrinsic paradoxes found in retro ...

Author: Sotiris T. Lalaounis

Publisher: Routledge

ISBN: 1000298183

Category: Business & Economics

Page: 368

View: 643

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

The Advanced Dictionary of Marketing

'Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning,' Journal of Marketing, 67(3), 19–33. McCole, P. (2004).

Author: Scott Dacko

Publisher: Oxford University Press on Demand

ISBN: 9780199286003

Category: Business & Economics

Page: 601

View: 833

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Camper Rehab

THE GOOD OLD DAYS VERSUS MODERN CONVENIENCES The earliest camper trailers were ... aluminum—a cool retro look that has been associated with the company for ...

Author: Chris Peterson

Publisher: Cool Springs Press

ISBN: 0760362262

Category: Transportation

Page: 224

View: 844

Whether you're still dreaming about the perfect camper or looking for practical information, Camper Rehab is your top to bottom guide to getting any camper trailer road ready. From Airstreams and Apaches to Shastas and Winnebagos, classic campers have an undeniable appeal! But how do you know which one will work for you? Or if the one you have your eye on is a good deal or a money pit? Before you get too far down the road, picturing it bouncing along behind the family car, arm yourself with the information you need for all things camper. Campers are not quite homes or cars. They have their own unique systems and demands that make fixing and upgrading a challenge. Even if you are fluent in DIY, campers might seem like a foreign language. Consider Camper Rehab your Rosetta Stone: Covers camper options: Whether you're considering a fifth-wheel, teardrop, pop-up, or other style of camper trailer, this book runs through all the popular choices. Buying guide: Camper Rehab walks you through the process of evaluating a potential purchase, identifying which issues are fixable and which are deal-breakers, as well as how to spot hidden problems. How-to tutorials: From basic troubleshooting to electrical and plumbing projects, replacing interior surfaces, and clever decorating ideas, there's not shortage of how-to information. Special considerations: How do you work with painted aluminum siding? What's the best way to re-caulk camper seals and seams? How can you re-align a camper door? Even those handy with automotive DIY are sure to learn a thing or two! Visually driven: You'll find detailed illustrations as well as extensive color photography to help you get your travel trailer into shape for your next big—or little—adventure. Written by accomplished DIY author Chris Peterson, whose light and approachable tone is coupled with the hardworking DIY information you need, Camper Rehab is a must-have for anyone with a camper—or seriously considering one!

Boundary Blurred A Seamless Customer Experience in Virtual and Real Spaces

If the retro product had been more similar to the original product, ... Teaching old brands new tricks: Retrobranding and the revival of brand meaning.

Author: Nina Krey

Publisher: Springer

ISBN: 3319991817

Category: Business & Economics

Page: 612

View: 561

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Kellogg on Branding

Kozinets, and John F. Sherry, Jr. (2003a), “Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning,” Journalof Marketing,67(3), ...

Author: Alice M. Tybout

Publisher: John Wiley & Sons

ISBN: 111804603X

Category: Business & Economics

Page: 352

View: 221

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Revolutionary Nostalgia

Although it covers much of the scope of retro, Brown et al. ... where old-established brands are brought bang up to date, and retrobranding, where brand new ...

Author: Marie-Cécile Cervellon

Publisher: Emerald Group Publishing

ISBN: 1787693465

Category: Social Science

Page: 232

View: 528

Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.

Alternative Food Politics

Supermarket Own Brands, New Foods and the Reconfiguration of Agri-Food Supply ... His Desserts for Waitrose This Year – Including a Brand New Retro Twist.

Author: Michelle Phillipov

Publisher: Routledge

ISBN: 1351402943

Category: Business & Economics

Page: 262

View: 967

Media interest in food has intensified in recent years, leading to a contemporary food landscape where ‘alternative’ food practices are increasingly visible. Concerns that were once exclusively the domain of activist movements motivated by environmental, animal rights, health and anti-corporate agendas are now central to primetime television cooking shows, mobile apps and social media. This book is the first to explore the impact of popular media and culture on contemporary food politics. Through examination of a range of media and cultural texts, including news, digital media, advertising and food labelling, it brings together leading and emerging scholars in food studies, media and communications, sociology, law, policy studies, business, and geography. The book explores the practices of alternative food movements, the marketing techniques of conventional and alternative food producers, and the relationships between food industries, media, and the public. Covering topics ranging from agtech start-ups and social justice projects, to new ways of mediating food waste, celebrity, and ‘ethical’ foods, Alternative Food Politics reveals the importance of media as a driver of food system transformation. This is a pivotal time for media and food industries, and this book is essential reading for scholars and students seeking to better understand the futures, possibilities and limits of food politics today.

WhatsBrandNew Magazine

Remixed. Retro. Styling. Roadster by Myntra launches the Time Trvlr Collection which brings classic styles with a modern twist. crore brand by FY 2020.


Publisher: Whats Brand New


Category: Travel


View: 184

WhatsBrandNew is a discovery platform for new launches and the latest trends related to lifestyle.

Celebrity Convergence and Transformation

Teaching old brands new tricks: Retro-branding and the revival of brand meaning. Journal of Marketing, 67(3), 19–33. doi:10.1509/jmkg. Burke, ...

Author: Douglas Brownlie

Publisher: Routledge

ISBN: 1351742698

Category: Business & Economics

Page: 266

View: 596

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

Brand New World

It's a retro party, she tells me, but I only realise how retro when we step into the room. I immediately feel the urge to fade into the wallpaper, ...

Author: Anna Coudenys


ISBN: 1329633458

Category: Fiction

Page: 154

View: 127

"So I'm going to save the world after all." Strange and yet all too familiar, this Brand New World of ours. History has been twisted. Just a little. Just enough. Here we meet ugly duckling Dior Darling who uncovers a plot to do away with mankind effectively. Travelling around the world in search of clues, she gets entangled in world espionage, a love affair that isn't, survives an invasion of Aliens, and uncovers a truth she wishes she hadn't. A truth that will forever change life as we know it. Destruction, creation, and personal development are at the heart of this novel, in the eerily estranging way that defines the best science fiction