Corporate Reputation and the News Media

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation.

Author: Craig Carroll

Publisher: Routledge

ISBN: 1135252432

Category: Business & Economics

Page: 480

View: 580

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

The Handbook of Communication and Corporate Reputation

Carroll, C.E. (2011a) Corporate reputation and the news media: Agenda setting
within business news in developed, emerging, and frontier markets. New York:
Routledge. Carroll, C.E. (2011b) International Perspectives on Agenda Setting ...

Author: Craig E. Carroll

Publisher: John Wiley & Sons

ISBN: 111833549X

Category: Social Science

Page: 656

View: 490

With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell’s series of handbooks on communication andmedia reflects the growing visibility of large businesses’ethical profiles, and tracks the benefits that positive publicattitudes can bring. Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars Brings together state-of-the-art communication studies insightson corporate reputation Identifies and addresses the lacunae in the researchliterature Applies new theoretical frameworks to corporate reputation

Corporate Reputation

CHAPTER 1” The Role of the News Media in Corporate Reputation Management
CRAIG E. CARROLL Introduction The news media can exert a great deal of
influence on corporate reputation (Chen and Meindl, 1991; Fombrun and
Shanley, ...

Author: Mr Graeme Martin

Publisher: Gower Publishing, Ltd.

ISBN: 1409460398

Category: Business & Economics

Page: 356

View: 441

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

The SAGE Encyclopedia of Corporate Reputation

item or as business news), media ownership, and corporate celebrity also have
an influence on media coverage and the perceptions of the public. Carroll further
advances the discussion on contingent conditions from a global perspective on ...

Author: Craig E. Carroll

Publisher: SAGE Publications

ISBN: 1483376508

Category: Business & Economics

Page: 1048

View: 748

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Corporate Reputation and Competitiveness

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement.

Author: Rosa Chun

Publisher: Routledge

ISBN: 1136863281

Category: Business & Economics

Page: 288

View: 495

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Brand Anarchy

In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges ...

Author: Stephen Waddington

Publisher: A&C Black

ISBN: 1408159694

Category: Business & Economics

Page: 272

View: 294

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

Reputation Management

The Key to Successful Public Relations and Corporate Communication John
Doorley, Helio Fred Garcia ... other constituency that matters to a company, a
group that can affect the company's reputation quickly and profoundly: the news

Author: John Doorley

Publisher: Routledge

ISBN: 1135966028

Category: Business & Economics

Page: 456

View: 348

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at:, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Corporate Reputation

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

Author: Chris Fill

Publisher: Financial Times/Prentice Hall

ISBN: 9780273727590

Category: Business & Economics

Page: 332

View: 378

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Reputation Management

The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation?

Author: Sabrina Helm

Publisher: Springer Science & Business Media

ISBN: 9783642192661

Category: Business & Economics

Page: 300

View: 651

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

The Handbook of Crisis Communication

The 18 immutable laws of corporate reputation: Creating, protecting, and
repairing your most valuable asset. New York: Free Press. Barton, L. (2001).
Crisis in organizations ll: Managing and communicating in the heat of crisis (2nd

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

ISBN: 1444356518

Category: Language Arts & Disciplines

Page: 768

View: 343

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Corporate Reputation

Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to ...

Author: Leslie Gaines-Ross

Publisher: John Wiley and Sons

ISBN: 0470332891

Category: Business & Economics

Page: 208

View: 682

Praise For Corporate Reputation: 12 Steps to Safeguarding andRecovering Reputation "In a sea of business books, Corporate Reputation is abeacon of light for all leaders and future leaders looking fordirection in the treacherous waters of a volatile businessenvironment. It delivers a message that's provocative, insightful,and needs to be heard." —Heidi Henkel Sinclair, Director of Communications, Bill& Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board membernow appreciates the importance of building and protecting acompany's reputation. Anyone who depends upon or shapes a company'sreputation—customers, employees, news media, NGOs, andbloggers—will benefit from reading Dr. Gaines-Ross's book andwill learn more about the influence they wield over corporatereputations." —Dr. Robert G. Eccles, Senior Lecturer, Harvard BusinessSchool "At a time when companies are facing unprecedented reputationcrises comes a timely primer from Dr. Gaines-Ross that tells uswhat companies need to do to bring their reputations back from thebrink. The book's 12-step reputation recovery model captures whatwe know about effective crisis management, and brings the processto life with a host of detailed case examples. It's right on themark!" —Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellinglyexplains how companies of all types and sizes can protect andrestore an invaluable company asset—corporate reputation.Brilliant insights and practical solutions leap from each page! Adefinite must-read for business professionals everywhere." —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at theOlin School of Business, Washington University in St. Louis

Managing Corporate Communication

This book features contributions from leading international MA26s, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Author: Rossella Gambetti

Publisher: Macmillan International Higher Education

ISBN: 1137292571

Category: Business & Economics

Page: 552

View: 144

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international MA26s, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Media Effects

Paper presented to the Association for Education in Journalism and Mass
Communication, Minneapolis. Meijer, M-M., & Kleinnijenhuis, J. (2006). Issue
news and corporate reputation: Applying the theories of agenda setting and issue

Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1452289751

Category: Language Arts & Disciplines

Page: 400

View: 758

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Corporate Reputation

Managing the New Strategic Asset John Smythe. • If local offices deal with local
media , then who deals with international media on international issues ? And on
local issues ? • Does it make sense to have a network of different areas of ...

Author: John Smythe

Publisher: Century


Category: Communication in organizations

Page: 180

View: 161

This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as good or bad corporate behaviour.

Brand Psychology

"Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management ...

Author: Jonathan Gabay

Publisher: Kogan Page Limited

ISBN: 9780749471736

Category: Business & Economics

Page: 430

View: 707

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

From Corporate to Social Media

Critical Perspectives on Corporate Social Responsibility in Media and
Communication Industries Marisol Sandoval ... as chairmen of News International
in February 2012.16 These events negatively affected News Corp's reputation
the ...

Author: Marisol Sandoval

Publisher: Routledge

ISBN: 1317936043

Category: Social Science

Page: 312

View: 958

The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.


Articles across fields tend to focus more on setting relevant goals and objectives ,
using news media tactics , and targeting African Americans . ... Corporate Online
Press Rooms Predictors of Media Salience • Soo Jung Moon , University of Texas
. ... a crisis was the Influences on Corporate Reputation : amount of negative
media coverage the criPersonal Experience , Advertising Recall , sis received .




Category: Journalism


View: 290

The Social Media Handbook

Rules, Policies, and Best Practices to Successfully Manage Your Organization's
Social Media Presence, Posts, and Potential Nancy Flynn. 5. ... local and
nationally syndicated radio), the hosts of new-media sites (blogs, Twitter,
YouTube, Facebook, and so on) do not rely on ... A tech-savvy individual who is
intent on ruining a corporate reputation or defaming an individual manager would
find it relatively ...

Author: Nancy Flynn

Publisher: John Wiley & Sons

ISBN: 1118206819

Category: Business & Economics

Page: 384

View: 654

The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media. Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation. The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.

Creating Powerful Brands

Brand community of convenience products: new forms of customer empowerment
– the case 'my Nutella the community'. European Journal ... Corporate Reputation
Review, 7(1), 84e93. Ward, M. ... B. (1998). New media interactive advertising ...

Author: Leslie de Chernatony

Publisher: Routledge

ISBN: 1136445188

Category: Business & Economics

Page: 482

View: 855

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.