Cynical Acumen

The book entertainingly considers the world outside medicine with anecdotes on the important things in life such as sport, literature, Thai cooking and the dissolution of the monasteries.

Author: John Larkin

Publisher: CRC Press

ISBN: 1498799906

Category: Medical

Page: 160

View: 839

Winner of the Medical Journalists' Association Specialist Book of the Year Award 2006 Cynical Acumen approaches medicine in the real world, dealing with issues ignored by other books. It is a unique, 'what you really need to know' textbook designed to help medical students and senior house officers look slick and pass their exams against all odds. The book entertainingly considers the world outside medicine with anecdotes on the important things in life such as sport, literature, Thai cooking and the dissolution of the monasteries. It has been aptly described by the author as 'The Hitchhiker's Guide to Medicine'. Medical students will find this underground resource invaluable, as will medical professionals including junior hospital doctors, particularly those sitting the MRCP examination.

Souvenirs of the Second Empire

132 PASTRY COOK AND DIPLOMATIST . guests indiscriminately , with a cynical
acumen and a liberty of language often very embarrassing to the party accosted .
A well - known diplomatist passed by , conceited , stiff , and attired as an ...

Author: Charles Albert comte de Maugny

Publisher:

ISBN:

Category: France

Page: 247

View: 670


Journal of the Royal Society of Medicine

... reflux in congestive heart failure . Am Heart J 1954 ; 48 : 373–82 the majority
had a known explanation . Ultimately 5 Larkin J. Cynical Acumen : The anarchic
guide to clinical only three of the 200 elderly patients studied ( mean medicine .

Author: Royal Society of Medicine (Great Britain)

Publisher:

ISBN:

Category: Medicine

Page:

View: 731

Includes selected papers from meetings of the Society and of its sections


101 Top Tips in Medicine

The 101 vital medical tips other textbooks don't teach you - Following the success of the award winning Cynical Acumen, John Larkin outlines key knowledge for medical students and junior doctors.

Author: John Larkin

Publisher: CRC Press

ISBN: 0429533349

Category: Medical

Page: 144

View: 278

The 101 vital medical tips other textbooks don't teach you - Following the success of the award winning Cynical Acumen, John Larkin outlines key knowledge for medical students and junior doctors. Clustered around the headings of cynical, survival, clinical, career and miscellaneous tips.


Bibliotheca Neerlandica

You have advanced hand in hand with your time , and your evolution , which has
succeeded in adapting itself with nice precision , has gained in cynical acumen
and nonchalant irony what it has lost in depth of feeling and noble enthusiasm .

Author:

Publisher:

ISBN:

Category: Dutch literature

Page:

View: 538


Souvenirs of the Second Empire

132 PASTRY COOK AND DIPLOMATIST . guests indiscriminately , with a cynical
acumen and a liberty of language often very embarrassing to the party accosted .
A well - known diplomatist passed by , conceited , stiff , and attired as an ...

Author: Alfred comte de Maugny

Publisher:

ISBN:

Category: France

Page: 277

View: 443


James Mill s Political Thought

57 58 59 In his early manuscript on Mill's Elements , Marx congratulated him for
the " cynical acumen and clarity " with which he presented the capitalist case . He
would have been delighted to discover the ideological case for capitalism ...

Author: Robert Anthony Fenn

Publisher: Taylor & Francis

ISBN:

Category: Political Science

Page: 192

View: 453


Make believe Presidents

It's doubtful that many business people are possessed of this kind of cynical
acumen , nor need they have been to help account for the massive disinclination
in the media and elsewhere to poke around the burglary . Social psychology
teaches ...

Author: Nicholas Von Hoffman

Publisher: Pantheon

ISBN: 9780394410814

Category: Executive power

Page: 260

View: 423


The Man in the Mirror

You have advanced hand in hand with your time , and your evolution , which has
succeeded in adapting itself with nice precision , has gained in cynical acumen
and nonchalant irony what it has lost in depth of feeling and noble enthusiasm .

Author: Herman Teirlinck

Publisher: Leyden, Sythoff

ISBN:

Category: Authors, Flemish

Page: 182

View: 268



Under the Radar

In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum.

Author: Jonathan Bond

Publisher: John Wiley & Sons Incorporated

ISBN:

Category: Business & Economics

Page: 226

View: 902

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy

The Cynical Americans

Behind all of this , however , the fulsome cynics are advancing their own personal
causes and interests - transparently so ... find hard gives them confidence in their
political acumen and therefore confidence in themselves and their command .

Author: Donald L. Kanter

Publisher: Jossey-Bass

ISBN:

Category: Psychology

Page: 329

View: 958

The authors draw on their comprehensive national survey of American employees to reveal why cynicism has become so rampant in our workplace--and shows how to understand, diagnose, and successfully combat it in organizations. Includes sections on the signs of cynicism, the roots of cynicism, the consequences of cynicism, and remedies for cynicism.

Infinity s Child

America's greatest science reporter—a man of unsurpassed integrity and
acumen. And the single most cynical person she had ever known. The program
was on the cable station CNBC. Holland and another guest flanked the host, who
was ...

Author: Harry Stein

Publisher:

ISBN: 9780385314763

Category: Fiction

Page: 369

View: 748

When a group of scientists discovers the secret of human longevity in the genetic code of an unborn infant, the baby's frantic mother, Sally, realizes she cannot trust anyone with her child's life. 75,000 first printing. $75,000 ad/promo. Tour.

American Heritage

With cynical acumen , an English critic once observed that “ wherever the British
settle , wherever they colonize , they carry , and will always carry , trial by jury ,
horse racing , and portrait painting . ” The latter , he claimed , “ is always ...

Author:

Publisher:

ISBN:

Category: United States

Page:

View: 824


Cynics

This book introduces important ancient Cynics and their times, from Diogenes 'the Dog' in the fourth century BC to Sallustius in the fifth century AD. "A clear and readily accessible introduction to Cynicism.

Author: William D. Desmond

Publisher: Routledge

ISBN:

Category: History

Page: 290

View: 359

Offers a survey of Cynicism, its varied representatives and ideas, and the many contexts in which it operated. This book introduces important ancient Cynics and their times, from Diogenes 'the Dog' in the fourth century BC to Sallustius in the fifth century AD.

The Virginia Papers on the Presidency

The irony is that the next two presidents , Ford and Carter , are basically very
decent men of limited political acumen . Thus , because Ford and Carter
governed in the cynical " deliver us from presidents ” age , they were dealt a
terrible hand by ...

Author: Kenneth W. Thompson

Publisher: Virginia Papers on the Presidency Series

ISBN: 9780761805458

Category: Political Science

Page: 198

View: 433

This text continues the themes of the previous volumes of the Virginia Papers Series including the president as political leader, the president and congress, organizing approaches to policy making, the president, communications and the public, the international setting, and the public philosophy.

Parliamentary Debates Hansard

The Daily Telegraph labelled his pursuit of Greek interests in the European
Union " cynical manipulation " , and made ... Being Greeks , they also have the
necessary business acumen , and , given Greece's modern history relative to that
of its ...

Author: Great Britain. Parliament. House of Commons

Publisher:

ISBN:

Category: Great Britain

Page:

View: 497


Nocturne of Remembrance

Move over, garden-variety anti-heroes, and make way for a villain-hero, darker than the darkest knight: a lawyer with a faulty conscience graces us with his unsolicited presence.

Author: Shichiri Nakayama

Publisher: Kodansha USA

ISBN: 1942993536

Category: Fiction

Page: 256

View: 175

Move over, garden-variety anti-heroes, and make way for a villain-hero, darker than the darkest knight: a lawyer with a faulty conscience graces us with his unsolicited presence. Not only does Mikoshiba have no qualms about taking on guilty-as-hell clients provided they can pay his exorbitant fees, but his own past seems mired in inexpiable sin. Yet the cynical attorney, whose legal acumen, at least, is impeccable, mysteriously seeks to defend a thirtysomething woman with limited means and below-average looks who has murdered her deadbeat husband. A sordid case if there ever was one, it makes veteran prosecutor Misaki wonder what the bastard is really after. What unfolds is one of the best courtroom dramas ever to come out of Japan.