Emotional Design

And emotions are all about judgment. Brands are signifiers of our emotional
responses, which is why they are so important in the world of commerce. THIS
CONCLUDES part I of the book: the basic tools of emotional design. Attractive
things ...

Author: Don Norman

Publisher: Hachette UK

ISBN: 0465004172

Category: Design

Page: 272

View: 132

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Emotional Design

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Emotional Design is both the title of a book by Donald Norman and of the concept it represents.

Author: Lambert M. Surhone

Publisher: Betascript Publishing

ISBN: 9786131105906

Category: Language Arts & Disciplines

Page: 94

View: 967

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Emotional Design is both the title of a book by Donald Norman and of the concept it represents. The main issue is that emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to him, due to the formation of an emotional connection. Norman's approach is based on classical ABC model of attitudes. However, he changed the concept to be suitable for application in design. The three dimensions have new names (visceral, behavioral and reflective level) and partially new content. In the book, Norman shows that design of most objects are perceived on all three levels (dimensions). Therefore a good design should address all three levels.

Emotional Design Elements

BY SABINA IDLER Emotional design has become a powerful tool in creating
exceptional user experiences for websites. However, emotions did not use to
play such an important role on the Web. Actually, they did not use to play any role
at all; ...

Author: Smashing Magazine

Publisher: Smashing Magazine

ISBN: 3943075575

Category: Human-computer interaction

Page:

View: 698

Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. TABLE OF CONTENTS - Inclusive Design - The Personality Layer - Give Your Website Soul With Emotionally Intelligent Interactions - Not Just Pretty: Building Emotion Into Your Websites - Playful UX Design: Building A Better Game - Gamification And UX: Where Users Win Or Lose - Adding A Personal Touch To Your Web Design

Emotional Design in Human Robot Interaction

Creating positive emotional states/experiences between people and robots
would eventually influence the interaction between them. Gorp and Adams (2012
) supports that whatever the desired behavior, emotional design can guide
people's ...

Author: Hande Ayanoğlu

Publisher: Springer Nature

ISBN: 3319967223

Category: Computers

Page: 199

View: 351

While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.

Emotionally Intelligent Design

Design has followed a separate path, coming up with its own theories about
emotion . In the past two decades, there have been several approaches to
designing for emotion . Unlike the study of emotion, which is growing to
accommodate new ...

Author: Pamela Pavliscak

Publisher: O'Reilly Media

ISBN: 149195311X

Category: Computers

Page: 286

View: 804

As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ. In this book, Pamela Pavliscak—design researcher and advisor to Fortune 500 companies—explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being. You’ll learn: How design has transformed emotion and how tech is transforming it again New principles for merging emotional intelligence and design thinking How to use a relationship model for framing product interactions and personality Methods for blending well-being interventions with design patterns How emotional resonance can guide designers toward ethical futures Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres

Advances in Affective and Pleasurable Design

Design of everyday product was previously focused on its usability, aiming to
making the product useful and usable [2]. Since Norman [3] set forth the
emotional design theory and principles, the design of everyday product has
emphasized on ...

Author: Shuichi Fukuda

Publisher: Springer

ISBN: 3319949446

Category: Technology & Engineering

Page: 410

View: 287

This book discusses the latest advances in affective and pleasurable design. Further, it reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. Based on the AHFE 2018 International Conference on Affective and Pleasurable Design, held on July 21–25, 2018, in Orlando, Florida, USA, the book provides a timely survey and inspiring guide for all researchers and professionals involved in design, e.g. industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

Advances in Affective and Pleasurable Design

Emotional design is a design theory that takes the emotional values/effects of
users into consideration in the design process. This theory has been devoted to
the appearance of the final product with integration of an emotion and/or
interactivity.

Author: Yong Gu Ji

Publisher: AHFE Conference

ISBN: 1495121097

Category:

Page: 535

View: 212

This volume discusses pleasurable design — a part of the traditional usability design and evaluation methodologies. The book emphasizes the importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the appeal of products and use of services. This book focuses on a positive emotional approach in product, service, and system design and emphasizes aesthetics and enjoyment in user experience and provides dissemination and exchange of scientific information on the theoretical and practical areas of affective and pleasurable design for research experts and industry practitioners from multidisciplinary backgrounds, including industrial designers, emotion designer, ethnographers, human-computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

Design for Emotion

Designing emotions. Delft: Pieter Desmet. Fehrman, K. R., & Fehrman, C. (2000).
Color: The secret influence. Saddle River, NJ: Prentice Hall, Inc. Fogg, B.J. (2003
). Persuasive technology: Using computers to change what we think and do.

Author: Trevor van Gorp

Publisher: Elsevier

ISBN: 0123865328

Category: Computers

Page: 256

View: 416

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs

Emotional Engineering

Kansei Information Processes in Early Design: Design Cognition and
Computation Carole Bouchard, Jean-François Omhover and Jieun Kim Abstract
This chapter considers the Kansei information processes involved in the early
design ...

Author: Shuichi Fukuda

Publisher: Springer

ISBN: 3319115553

Category: Technology & Engineering

Page: 116

View: 203

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the concept of Wisdom Engineering. It also highlights the importance of emotion in creating value for the customer, and how this can be achieved by acknowledging a customer’s creativity and by facilitating the customization of products for their needs and preferences. As has been identified by neuroscientists, emotion and reason are strongly interconnected, and the increasing complexities and diversification found in the products we use demonstrates the growing significance of emotion when designing these products. Society is comprised of humans and artificial products; their integration is important when considering product design, and improving quality-of-life for the customer. ‘Emotional Engineering Vol. 3’ builds on Dr Fukuda’s previous books, ‘Emotional Engineering’ and ‘Emotional Engineering Vol. 2’, and is intended for researchers and professionals in engineering, psychology, management of technology, economics.

The Neuroscientific Basis of Successful Design

Abstract The chapter discusses about the relevance of the emotions in designing
artefacts, and points out the chance offered by the neurosciences today, in order
to give sound basis for studies and methods for Emotional Design. The goals as ...

Author: Marco Maiocchi

Publisher: Springer

ISBN: 3319028014

Category: Technology & Engineering

Page: 108

View: 997

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Handbook of Research on Instructional Systems and Technology

of emotional design in multimedia learning are also discussed. BACKGROUND a
multimedia design element that determines the results of multimedia learning.
Unfortunately, the assumption is only partially true when the design is always for
 ...

Author: Kidd, Terry T.

Publisher: IGI Global

ISBN: 1599048663

Category: Computers

Page: 1110

View: 195

"This book provides information on different styles of instructional design methodologies, tips, and strategies on how to use technology to facilitate active learning and techniques to help faculty and researchers develop online instructional and teaching materials. It enables libraries to provide a foundational reference for researchers, educators, administrators, and others in the context of instructional systems and technology"--Provided by publisher.

The Impact of Emotional Design on the Effectiveness of Instructional Materials

Emotional design refers to those features of design that do not have any specific informational or pedagogical function, but are aimed at stimulating the affective dimension of learning.

Author: Dana Cristiana Simionescu

Publisher:

ISBN:

Category: Affect (Psychology)

Page: 208

View: 117

Emotional design refers to those features of design that do not have any specific informational or pedagogical function, but are aimed at stimulating the affective dimension of learning. In this study, I investigated the effect of two types of emotional design of learning materials on undergraduate students' learning outcomes and perceptions, within the theoretical framework of the Cognitive Affective Theory of Learning with Multimedia. The research design was experimental, with participants randomly assigned to each condition. The independent variable was the type of design of the learning materials (a short biology lesson). The materials were designed in four versions: plain lesson consisting of text with simple black and white graphics; text with images that were designed based one emotional design principles for visual design (using warm colors and anthropomorphisms); text with simple black and white graphics plus basic storytelling elements (a character, a very simple plot, and narrative tenses); lesson with both enhanced graphics and storytelling elements. After studying the lesson, the students were tested on retention and transfer, once immediately after the lesson and once after one week. The students were also asked to rate the effectiveness of the instructional content and the visual design of the content. The dependent variables were the scores on the retention and transfer tests, immediate and delayed, and the student ratings for content effectiveness and for visual design.

Design Like Apple

Is it possible to intentionally design something like a cell phone so that it
generates an emotional response? Cognitive scientist Don Norman writes in his
book Emotional Design that there are three emotional processes at work when
we ...

Author: John Edson

Publisher: John Wiley & Sons

ISBN: 1118331761

Category: Business & Economics

Page: 208

View: 170

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Advances in Ergonomics In Design Usability Special Populations Part III

Emotional. Design: How. Pleasurable. Environments. Can. Generate. Value.
When. Creating. Smart. Products. Rodrigo Balestra, Amilton Arruda, and Andre
Arruda Research Group in Biodesign Pontifice University Catolica - Goiania,
Brazil ...

Author: Marcelo Soares

Publisher: AHFE Conference

ISBN: 1495121089

Category:

Page: 613

View: 193

Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.

Emotional Design

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that

Author: Donald A. Norman

Publisher: Ottawa

ISBN:

Category:

Page:

View: 815

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that

Advances in Ergonomics In Design Usability Special Populations Part II

From the perspective of emotional design, Norman D.A. (2007) pointed out that
product design should meet three levels of emotional experience: instinct level,
behavioral level and reflective level. In the terms of user requirements, emotion ...

Author: Francisco Rebelo

Publisher: AHFE Conference

ISBN: 1495121070

Category:

Page: 732

View: 717

Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.


Experience Design

3 Investment in design research, training, and education, accompanying a
rationalization and formalization of design practice. ... By the time he wrote
Emotional Design: Why We Love (or Hate) Everyday Things (2005), he had quite
radically ...

Author: Peter Benz

Publisher: Bloomsbury Publishing

ISBN: 1472571134

Category: Design

Page: 208

View: 698

How can we design better experiences? Experience Design brings together leading international scholars to provide a cross-section of critical thinking and professional practice within this emerging field. Contributors writing from theoretical, empirical and applied design perspectives address the meaning of 'experience'; draw on case studies to explore ways in which specific 'experiences' can be designed; examine which methodologies and practices are employed in this process; and consider how experience design interrelates with other academic and professional disciplines. Chapters are grouped into thematic sections addressing positions, objectives and environments, and interactions and performances, with individual case studies addressing a wide range of experiences, including urban spaces, the hospital patient, museum visitors, mobile phone users, and music festival and restaurant goers.

Experience Design

Without a clear understanding of experience, the interactive products we design
will never be able to properly shape experiences, ... In a seminal paper on
emotions, James Russell (2003) advances the idea that emotional experience is
the ...

Author: Marc Hassenzahl

Publisher: Morgan & Claypool Publishers

ISBN: 1608450473

Category: Computers

Page: 85

View: 842

In his In the blink of an eye, Walter Murch, the Oscar-awarded editor of The English Patient, Apocalypse Now, and many other outstanding movies, devises the Rule of Six -- six criteria for what makes a good cut. On top of his list is "to be true to the emotion of the moment," a quality more important than advancing the story or being rhythmically interesting. The cut has to deliver a meaningful, compelling, and emotion-rich "experience" to the audience. Because, "what they finally remember is not the editing, not the camerawork, not the performances, not even the story---it's how they felt." Technology for all the right reasons applies this insight to the design of interactive products and technologies -- the domain of Human-Computer Interaction, Usability Engineering, and Interaction Design. It takes an experiential approach, putting experience before functionality and leaving behind oversimplified calls for ease, efficiency, and automation or shallow beautification. Instead, it explores what really matters to humans and what it needs to make technology more meaningful. The book clarifies what experience is, and highlights five crucial aspects and their implications for the design of interactive products. It provides reasons why we should bother with an experiential approach, and presents a detailed working model of experience useful for practitioners and academics alike. It closes with the particular challenges of an experiential approach for design. The book presents its view as a comprehensive, yet entertaining blend of scientific findings, design examples, and personal anecdotes. Table of Contents: Follow me! / Crucial Properties of Experience / Three Good Reasons to Consider Experience / A Model of Experience / Reflections on Experience Design

Presentation Zen Design

Simple Design Principles and Techniques to Enhance Your Presentations Garr
Reynolds ... In Emotional Design: Why We Love (or Hate) Everyday Things (Basic
Books, 2004), author and designer Donald Norman suggests that good-looking ...

Author: Garr Reynolds

Publisher: New Riders

ISBN: 0133440982

Category: Business & Economics

Page: 288

View: 282

Creating and delivering a successful presentation today often means breaking through the noise and allowing your audience to focus on you and your message. You can have a great impact using simple design choices in your presentations but you just need to know where to start. Here to guide you on your journey is best-selling author and popular speaker Garr Reynolds, whose design wisdom and advice will open your eyes and give you new ways to look at your slides. Filled with practical insights and plenty of examples, you’ll learn how to design effective presentations that contain text, data, color, images, and video. Once the design guidelines are established, you will benefit from Garr’s years of experience as a master presenter and learn how you can achieve an overall harmony and balance using the powerful tenet of simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you’ll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.