Emotional Design

From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Author: Don Norman

Publisher: Basic Books

ISBN: 0465004172

Category: Design

Page: 272

View: 764

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Emotional Design Elements

BY SABINA IDLER Emotional design has become a powerful tool in creating
exceptional user experiences for websites. However, emotions did not use to
play such an important role on the Web. Actually, they did not use to play any role
at all; ...

Author: Smashing Magazine

Publisher: Smashing Magazine

ISBN: 3943075575

Category: Human-computer interaction

Page:

View: 191

Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. TABLE OF CONTENTS - Inclusive Design - The Personality Layer - Give Your Website Soul With Emotionally Intelligent Interactions - Not Just Pretty: Building Emotion Into Your Websites - Playful UX Design: Building A Better Game - Gamification And UX: Where Users Win Or Lose - Adding A Personal Touch To Your Web Design

Emotional Design in Human Robot Interaction

Creating positive emotional states/experiences between people and robots
would eventually influence the interaction between them. Gorp and Adams (2012
) supports that whatever the desired behavior, emotional design can guide
people's ...

Author: Hande Ayanoğlu

Publisher: Springer Nature

ISBN: 3319967223

Category: Computers

Page: 199

View: 162

While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.

Emotional Design

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Emotional Design is both the title of a book by Donald Norman and of the concept it represents.

Author: Lambert M. Surhone

Publisher: Betascript Publishing

ISBN: 9786131105906

Category: Language Arts & Disciplines

Page: 94

View: 603

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Emotional Design is both the title of a book by Donald Norman and of the concept it represents. The main issue is that emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to him, due to the formation of an emotional connection. Norman's approach is based on classical ABC model of attitudes. However, he changed the concept to be suitable for application in design. The three dimensions have new names (visceral, behavioral and reflective level) and partially new content. In the book, Norman shows that design of most objects are perceived on all three levels (dimensions). Therefore a good design should address all three levels.

Emotionally Intelligent Design

Design has followed a separate path, coming up with its own theories about
emotion . In the past two decades, there have been several approaches to
designing for emotion . Unlike the study of emotion, which is growing to
accommodate new ...

Author: Pamela Pavliscak

Publisher: O'Reilly Media

ISBN: 149195311X

Category: Computers

Page: 286

View: 182

As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ. In this book, Pamela Pavliscak—design researcher and advisor to Fortune 500 companies—explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being. You’ll learn: How design has transformed emotion and how tech is transforming it again New principles for merging emotional intelligence and design thinking How to use a relationship model for framing product interactions and personality Methods for blending well-being interventions with design patterns How emotional resonance can guide designers toward ethical futures Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres


Storytelling in Design

Being able to relate themselves is an important aspect in making sure that the
story they're writing will create an emotional connection with its audience . As for
product design, having empathy for the users we're designing and building our ...

Author: Anna Dahlström

Publisher: O'Reilly Media

ISBN: 1491959398

Category: Computers

Page: 414

View: 396

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Handbook of Game Based Learning

Summary of Construct of Emotional Design The idea of designing media to
induce positive emotions has been around for a long time (Norman, 2004), but
research on its application for learning is still sparse. Emotional design is “the
use of a ...

Author: Jan L. Plass

Publisher: MIT Press

ISBN: 0262043386

Category: Education

Page: 600

View: 591

A comprehensive introduction to the latest research and theory on learning and instruction with computer games. This book offers a comprehensive introduction to the latest research on learning and instruction with computer games. Unlike other books on the topic, which emphasize game development or best practices, Handbook of Game-Based Learning is based on empirical findings and grounded in psychological and learning sciences theory. The contributors, all leading researchers in the field, offer a range of perspectives, including cognitive, motivational, affective, and sociocultural. They explore research on whether (and how) computer games can help students learn educational content and academic skills; which game features (including feedback, incentives, adaptivity, narrative theme, and game mechanics) can improve the instructional effectiveness of these games; and applications, including games for learning in STEM disciplines, for training cognitive skills, for workforce learning, and for assessment. The Handbook offers an indispensable reference both for readers with practical interests in designing or selecting effective game-based learning environments and for scholars who conduct or evaluate research in the field. It can also be used in courses related to play, cognition, motivation, affect, instruction, and technology. Contributors Roger Azevedo, Ryan S. Baker, Daphne Bavelier, Amanda E. Bradbury, Ruth C. Clark, Michele D. Dickey, Hamadi Henderson, Bruce D. Homer, Fengfeng Ke, Younsu Kim, Charles E. Kinzer, Eric Klopfer, James C. Lester, Kristina Loderer, Richard E. Mayer, Bradford W. Mott, Nicholas V. Mudrick, Brian Nelson, Frank Nguyen, V. Elizabeth Owen, Shashank Pawar, Reinhard Pekrun, Jan L. Plass, Charles Raffale, Jonathon Reinhardt, C. Scott Rigby, Jonathan P. Rowe, Richard M. Ryan, Ruth N. Schwartz, Quinnipiac Valerie J. Shute, Randall D. Spain, Constance Steinkuehler, Frankie Tam, Michelle Taub, Meredith Thompson, Steven L. Thorne, A. M. Tsaasan

Design and Emotion

There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area.

Author: Deana McDonagh

Publisher: CRC Press

ISBN: 0203608178

Category: Business & Economics

Page: 456

View: 224

There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abil

A Methodology for Leather Goods Design Through the Emotional Design Approach

This study proposed a methodology for leather goods design through the emotional design approach. It was based on a questionnaire. Product personality was used to evaluate how products are perceived.

Author:

Publisher:

ISBN:

Category:

Page:

View: 799

Abstract: Customers are important people for any business. The novelty for the twenty-first century is that they mainly ask for personalized products and services. This trend leads to forced design method to create a new partnership between designers and customers when designing. Thus, it is important to work closely with customers to make sure that the products will fulfill their needs and requirements. This study proposed a methodology for leather goods design through the emotional design approach. It was based on a questionnaire. Product personality was used to evaluate how products are perceived. Data were statistically analyzed by the principal components analysis approach. Results were clustered and interpreted to explore the product attributes that were relevant to the brand personality. It can be used to guide designers designing leather bags following the brand personality and meeting requirements and perceptions of customers.

Design for Emotion

The applications of emotion in design are explored through extensive real world examples. This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding.

Author: Trevor Van Gorp

Publisher: Elsevier

ISBN: 012386531X

Category: Design

Page: 217

View: 872

"'Design for Emotion' introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn't just another book on design theory--it's exceptionally practical. The applications of emotion in design are explored through extensive real world examples. This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses."--Publisher description.

Creating a Better World

INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN
EDUCATION 10 & 11 SEPTEMBER 2009, UNIVERSITY OF BRIGHTON, UK
EMOTIONAL DESIGNE STUDY OF THE COLOUR PREFERENCES OF
TRANIAN ...

Author: Anna Clarke

Publisher:

ISBN:

Category: Industrial design

Page: 579

View: 880


The Impact of Emotional Design on the Effectiveness of Instructional Materials

Emotional design refers to those features of design that do not have any specific informational or pedagogical function, but are aimed at stimulating the affective dimension of learning.

Author: Dana Cristiana Simionescu

Publisher:

ISBN:

Category: Affect (Psychology)

Page: 208

View: 377

Emotional design refers to those features of design that do not have any specific informational or pedagogical function, but are aimed at stimulating the affective dimension of learning. In this study, I investigated the effect of two types of emotional design of learning materials on undergraduate students' learning outcomes and perceptions, within the theoretical framework of the Cognitive Affective Theory of Learning with Multimedia. The research design was experimental, with participants randomly assigned to each condition. The independent variable was the type of design of the learning materials (a short biology lesson). The materials were designed in four versions: plain lesson consisting of text with simple black and white graphics; text with images that were designed based one emotional design principles for visual design (using warm colors and anthropomorphisms); text with simple black and white graphics plus basic storytelling elements (a character, a very simple plot, and narrative tenses); lesson with both enhanced graphics and storytelling elements. After studying the lesson, the students were tested on retention and transfer, once immediately after the lesson and once after one week. The students were also asked to rate the effectiveness of the instructional content and the visual design of the content. The dependent variables were the scores on the retention and transfer tests, immediate and delayed, and the student ratings for content effectiveness and for visual design.

How Games Move Us

This is a renaissance moment for video games -- in the variety of genres they represent, and the range of emotional territory they cover.

Author: Katherine Isbister

Publisher: MIT Press

ISBN: 0262034263

Category: Games

Page: 192

View: 329

An engaging examination of how video game design can create strong, positive emotional experiences for players, with examples from popular, indie, and art games.

Emotions Technology Design and Learning

The design of that technology is inherently linked to those emotional responses. This text addresses emotional design and pedagogical agents, and the emotions they generate.

Author: Sharon Y. Tettegah

Publisher: Academic Press

ISBN: 012801881X

Category: Education

Page: 332

View: 517

Emotions, Technology, Design, and Learning provides an update to the topic of emotional responses and how technology can alter what is being learned and how the content is learned. The design of that technology is inherently linked to those emotional responses. This text addresses emotional design and pedagogical agents, and the emotions they generate. Topics include design features such as emoticons, speech recognition, virtual avatars, robotics, and adaptive computer technologies, all as relating to the emotional responses from virtual learning. Addresses the emotional design specific to agent-based learning environments Discusses the use of emoticons in online learning, providing an historical overview of animated pedagogical agents Includes evidence-based insights on how to properly use agents in virtual learning environments Focuses on the development of a proper architecture to be able to have and express emotions Reviews the literature in the field of advanced agent-based learning environments Explores how educational robotic activities can divert students’ emotions from internal to external

Emotions Technology and Design

Emotional design explicitly addresses the emotional relationship between the objects and the subjects of design—in this book, the objects are technologies, and the subjects are technology users.

Author: Sharon Tettegah

Publisher: Academic Press

ISBN: 0081007019

Category: Psychology

Page: 268

View: 762

Emotional design explicitly addresses the emotional relationship between the objects and the subjects of design—in this book, the objects are technologies, and the subjects are technology users. The first section delves into the philosophy and theory of emotional design to provide a foundation for the rest of the book, which goes on to discuss emotional design principles, the design and use of emoticons, and then intelligent agents in a variety of settings. A conclusion chapter covers future research and directions. Emotions, Technology, and Design provides a thorough look at how technology design affects emotions and how to use that understanding to in practical applications. Discusses the role of culture, trust, and identity in empathetic technology Presents a framework for using sound to elicit positive emotional responses Details the emotional use of color in design Explores the use of emoticons, earcons, and tactons Addresses the emotional design specific to agent-based environments

Emotional Engineering

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using ...

Author: Shuichi Fukuda

Publisher: Springer

ISBN: 3319115553

Category: Technology & Engineering

Page: 116

View: 809

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the concept of Wisdom Engineering. It also highlights the importance of emotion in creating value for the customer, and how this can be achieved by acknowledging a customer’s creativity and by facilitating the customization of products for their needs and preferences. As has been identified by neuroscientists, emotion and reason are strongly interconnected, and the increasing complexities and diversification found in the products we use demonstrates the growing significance of emotion when designing these products. Society is comprised of humans and artificial products; their integration is important when considering product design, and improving quality-of-life for the customer. ‘Emotional Engineering Vol. 3’ builds on Dr Fukuda’s previous books, ‘Emotional Engineering’ and ‘Emotional Engineering Vol. 2’, and is intended for researchers and professionals in engineering, psychology, management of technology, economics.


How to Improve the Office Workers Lifestyle with Emotional Design

"Nowadays in China, nearly 83% of office workers have to work overtime and 94% of them have physical health conditions due to work schedules.

Author: Chi Zhang

Publisher:

ISBN:

Category: Clerks

Page: 11

View: 903

"Nowadays in China, nearly 83% of office workers have to work overtime and 94% of them have physical health conditions due to work schedules. Physical stress increases mental stress while working. nonetheless, many office workers ignore this stress, resulting in severe injury. This thesis explores on phenomenon of office workers in China giving up their health for work. It discusses their working condition and psychological status, and how it affects their balance of work and entertainment. Finally, it suggests a possible way to alleviate this problem- using the emotional design to give users a comfortable and enjoyable experience to make then unconsciously balance work and relaxation."--Abstract.

Emotions in Technology Design From Experience to Ethics

This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic ...

Author: Rebekah Rousi

Publisher: Springer Nature

ISBN: 3030534839

Category:

Page:

View: 980