Hacking Growth

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test ...

Author: Morgan Brown

Publisher: Random House

ISBN: 0753545381

Category: Business & Economics

Page: 320

View: 876

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Hacking Growth

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test ...

Author: Morgan Brown

Publisher: Virgin Books

ISBN: 9780753545379

Category: Consumer behavior

Page: 308

View: 926

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Hacking Growth

Second, many companies believe they can simply hire a single Lone Ranger to be the growth hacker, who will swoop in with a bag of magic tricks to bring ...

Author: Sean Ellis

Publisher: Currency

ISBN: 0451497228

Category: Business & Economics

Page: 320

View: 957

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

SUMMARY Hacking Growth How Today s Fastest Growing Companies Drive Breakout Success By Sean Ellis And Morgan Brown

SUMMARY HACKING GROWTH How Today's Fastest - Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown G Shortcut Edition SUMMARY - Hacking ...

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 319

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the modern and original marketing techniques that have made the success of countless startups such as Airbnb, Pinterest, LinkedIn or Uber. You will discover : that a good starting idea does not naturally lead to success; the crucial levers to short-circuit the growth process and achieve explosive results; the people you need to surround yourself with in order to succeed; that once the machine is up and running, you need to redouble your efforts to keep up the pace; the importance of planning and how to effectively plan your efforts; how to keep your clients coming back to avoid the ghost client syndrome; how to monetize your products precisely to make them attractive. The authors, Sean Ellis and Morgan Brown are pioneers of comprehensive and innovative ways to achieve growth and success. This new approach to marketing is based on the systematic exploitation of one of the most valuable resources: customer data. *Buy now the summary of this book for the modest price of a cup of coffee!

Growth Hacking For Dummies

Since growth never ends, growth hacking is a continual process. As you continue testing against an objective and understand more about whether you've ...

Author: Anuj Adhiya

Publisher: John Wiley & Sons

ISBN: 1119612136

Category: Business & Economics

Page: 256

View: 188

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

Introduction to Growth Hacking

perfect recipe for success to rapidly grow your business. ... Website analytics Growth hacking and Product development Not only marketing but also Product ...

Author: IntroBooks Team

Publisher: IntroBooks

ISBN:

Category: Business & Economics

Page: 22

View: 153

Growth hacking has taken the business world by storm. It has been there for quite some time offline, but now it has gone viral. In the past, it was McDonald’s using it to pop up at every highway back in the 1950s. Now it has spread its arm and has become a widely applied corporate concept. It is especially famous in the world of start-ups because it provides them a cost-friendly way to expand while remaining within their budgets. As start-ups can’t rely on Super Bowl ads or Mega-expensive billboards, they depend on growth hacking to back them up in cheaper ways. Any infant business can apply growth hacking and if they do it in the right way they can prosper beyond their expectations. From Dropbox to Uber, they all used growth hacking to reach their goals and achieve exponential growth rates. The only thing they had in common was product scalability. So if a product has scalability growth hacking can become a powerful tool to spread it like fire through word of mouth on a big scale.

Growth Hacker Marketing

This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Author: Ryan Holiday

Publisher: Penguin

ISBN: 069817691X

Category: Business & Economics

Page: 176

View: 771

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Entrepreneur Voices on Growth Hacking

Growth. Hacker,. TheNewsletterPro.com. H. ave fastest-growing, you ever wondered most successful what the companies secret sauce in the is behind world?

Author: The Staff of Entrepreneur Media, Inc.

Publisher: Entrepreneur Press

ISBN: 1613083874

Category: Business & Economics

Page: 315

View: 808

FACT: There is no ultimate blueprint or rulebook to Growth Hacking. Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks. Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to: Achieve rapid business growth with strategic partnerships Monetize your brand with out-of-the-box content marketing Streamline every process with a team of hard-working specialists Build a tribe of brand ambassadors to expand your reach and boost your business Drive your vision forward with Reid Hoffman's OODA model Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.

101 Tips About Growth Hacking

Hotmail's Growth Hacking Strategy: Hotmail, in contrast, used a deceptively simple technique to grow its market. Back in the 1990s when a user sent an email ...

Author: Emmanuel Fauvel

Publisher: MyPublishingCompany

ISBN:

Category: Business & Economics

Page:

View: 894

ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.

Growth Hacking Your First Startup

While this is an integral part of growth hacking, it is also a delicate area which different founders choose to explore in different ways.

Author: Deepak Sharma

Publisher: Notion Press

ISBN: 164650772X

Category: Business & Economics

Page: 206

View: 974

Launching your first startup is tough! Let’s make it easier. In this simple guide to growth hacking, you will learn some unique and battle-tested techniques of new-age marketing. Written for rising startups and bootstrapped entrepreneurs, this book takes you through the stages of finding, retaining and expanding customers. In between, you will learn everything from marketing funnels to customer journeys. You will see how to boost your startup with tactics such as gamification and viral content. And, you will understand why the customer always has to be the protagonist of your startup story. The aim is simple: to teach you how to think about growth in a new manner – one that builds around faster releases, dynamic feedbacks, and product iterations. Half of entrepreneurship is perseverance; this book will teach you the rest.

Hacking Growth

Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money.

Author: Alex Kehr

Publisher: CreateSpace

ISBN: 9781515090014

Category:

Page: 122

View: 179

Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage- combining data, product, and marketing to build a strong community around a brand is. The days of press releases and billboards are gone, and the days of giving customers the tools to talk about a product are here. By making it simpler for customers to talk about a product, it becomes easier to accomplish explosive growth and quickly build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, marketers can achieve impressive business results and have the most fun they've ever had building a business.

Growth Hacking Digital Strategy Business Analysis In Stages Workbook

In stage 3, typical large companies growth hacking team, will have already determined who is the growth leader, the product manager, the data analysts, ...

Author: Jenny Cameron

Publisher: Jenny Cameron

ISBN:

Category: Computers

Page: 64

View: 500

Growth Hacking, Digital Strategy & Business Analysis In Stages Workbook by Jenny Cameron, First Edition, May 2018. In stages workbook with many strategies to follow and learn, with picture diagrams, and experimentations you can try out. What is growth hacking? Stage One, Stage Two, The Core, Finding your growth levers at the core, Stage Three, Finding your growth channel-customer fit, Stage Four, Stage Five, Stage Six, Stage Seven, Stage Eight, Stage Nine, Current popular tools and apps.

CRUSH IT

SECRET #10 Growth Hacking Many of you might have heard the word “Growth Hacking” some of you might be new to Growth Hacking, Growth hacking is the reason ...

Author: KIRAN R.K.G

Publisher: KIRAN R.K.G

ISBN:

Category: Business & Economics

Page: 216

View: 481

"The Best Marketing Book of All Time" - Book Authority The ART of Marketing Your Business Online Founder of Ubercircle, Kiran R.K.G, shares the secrets that he’s learned about driving online sales from helping 10,000’s of entrepreneurs sell millions of dollars of products, and services What is Crush it? If you have a lean purse and you're looking for marketing strategies that transform your business, then you've picked the right book! CRUSH IT! is NOT about how to get more traffic and conversion. -Yet once you follow the strategies you will start to see more traffic and conversions on your website. CRUSH IT! is the SHORTEST ROUTE TO MARKET Once in a while, you feel as you've done everything right. but your website traffic or conversion numbers say something else. Clearly, there is something wrong. maybe you're just away from opening the traffic floodgates? Inside you will find the best strategies which were tested and implemented by successful organizations to scale their business online. Visit Authors website at www.kiranrkg.com

Fundamentals of Software Startups

Happy, A.: How I Create Growth Hacking Plans for Startups for $10,000: + TOP 300 ... How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy.

Author: Anh Nguyen-Duc

Publisher: Springer Nature

ISBN: 3030359832

Category: Business & Economics

Page: 345

View: 955

This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.


Ready Set Growth hack

A beginners guide to growth hacking success Nader Sabry. CHAPTER NOTES C 50 EXAMPLES BONUS OF HAPTER GROWTH B: HACKING Growth.

Author: Nader Sabry

Publisher: Nader sabry

ISBN: 1916356907

Category: Business & Economics

Page: 177

View: 451

A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.

Building the Agile Business through Digital Transformation

Yet APIs, open-source, peer-to-peer models, and hacking growth require a different kind of thinking. In the early days of Airbnb, the founders were ...

Author: Neil Perkin

Publisher: Kogan Page Publishers

ISBN: 1789666546

Category: Business & Economics

Page: 336

View: 290

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Growth Hacker

This is what a growth hacker does: They program growth into every aspect of a business. Traditionally, it's the job of a marketer to bring a customer into a funnel, and the job of a salesperson to close the sale.

Author: Barry Sullivan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781530784363

Category:

Page: 106

View: 924

Think outside the box and use nontraditional marketing to boost your growth! Growth hacking - the brand new buzzword that is all the rage in Silicon Valley and the online ecosphere - is at once a controversial and revolutionary practice that is changing the way that people do business online. Like all great advancements, it has its proponents and detractors, of course; there are some that say growth hacking is the future of business online, and others that say it's merely another iteration of the many-headed beast known as the marketing department. This is what a growth hacker does: They program growth into every aspect of a business. Traditionally, it's the job of a marketer to bring a customer into a funnel, and the job of a salesperson to close the sale. A growth hacker upends the old model by priming every single step of a customer funnel - from acquisition to revenue - for as much explosive growth as possible. Growth hackers accomplish this by applying all of the science of product development to the art of marketing, and vice versa. When the product has built-in, user-driven marketing that is as scalable as the size of the user base, it is said to have virality. Virality is the holy grail for the growth hacker. By reading this book you will: 1.Learn how AirBnb applied growth hacking 2.Learn how Facebook applied growth hacking 3.Learn how Pinterest applied growth hacking 4.Learn how Twitter applied growth hacking 5.Learn how Dropbox applied growth hacking 6.Learn how Linkedin applied growth hacking And more! "Growth hacking is responsible for so many people getting jobs. It's basically everything what school isn't. School teaches you how to think inside the box. Growth hacking teaches you outside the box. Learn how to growth hack and you'll be able to get a job anywhere." - Marcus Sanchez "This book really does give a good example of case studies which are great to apply to your own business. When you see how other companies do it, it's a lot easier to apply to your own. You can study all you want but real life examples are the best way to understand. This book is great just for that." - Eric Steinberg

A to Z of Scale Your Start up

Growth. Hacking. According to Thomas Edison, the Inventor of the light bulb: I have not failed, I have just found 10,000 ways that don't work In this ...

Author: Mihir Prajapati

Publisher: Mihir Prajapati

ISBN:

Category: Business & Economics

Page: 122

View: 639

If you have a large vision for your start-up, this eBook will provide you the right direction. Today, entrepreneurs and solopreneurs are running without any direction due to which businesses die even before they are started. About 95% of the start-ups fail in India within the first year of operations. 1.How to generate cash flow? •This eBook will help you in generating cash flow for your business. •You receive the advance customer payment and you scale your business out of this cash. 2.How to scale up your start-up? 3.How to bring Innovation in the business model? 4.How to bring innovation in strategy? 5.How to bring innovation in management? •How to create a J curve by innovation in business management? 6.Project management skills •How to develop project management skills? •How to handle special projects? 7.Network effects growth 8.High gross margins growth 9.Distribution growth 10.Market size growth 11.14 Channels to acquire new customers 12.Tools and technology 13.Mergers & acquisitions •Why did Walmart acquire Flipkart? •Why did Facebook acquire WhatsApp? •How can you scale your business through mergers & acquisitions? 14.Numbers & metrics Anything that cannot be measured in numbers cannot benefit because you will not know how to control things. 15.Create a monopoly •How to create a monopoly like Reliance Jio? •When Reliance Jio entered the market, Airtel, Vodafone, and Idea all faced a huge problem. •Even Aircel was shutdown. •You can create a monopoly for your small shop in your area. You will find your answers along with various business models: •If you run a utensils shop or a cloth shop, beauty salon •If you are a solopreneur who wants to scale a consulting business •If you want to teach lakhs of students When you have the strength to do something big, why to satisfy with small work? You should see all the chapter because every second of yours is precious. Generation of cash flow for your business involves receiving the advance customer payment that will help in scaling your business out of this cash. You should bring innovation in various areas such as business model, strategy, and management. Developing the project management skills helps in handling the special projects efficiently. You should ensure your business growth in network, high gross margins, distribution growth, and market size growth. Bring innovation in your business model Develop your project management skills Generate cash flow for your business Work on numbers & metrics for controlling things.

SUMMARY Growth Hacker Marketing A Primer On The Future Of PR Marketing And Advertising By Ryan Holiday

The "growth hacker" must always ask himself how to improve his product to retain his customers. If growth slows down, the growth hacker will not think about ...

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 103

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover what "growth hacking" is and how it is revolutionizing traditional marketing. Startups are now thinking about their marketing with developers and digital experts. With real-life examples of growth hacking (Hotmail, Airbnb, Spotify or Dropbox), this book tries to understand the mindset of a growth hacker as he works to grow his business. *You will also discover : the concept and key notions of "growth hacking"; what differentiates traditional marketing from "growth hacking"; the essential notion of "Product Market Fit" and "virality"; concrete examples of "growth hacking" (Airbnb, Dropbox, Snapchat) *Growth hackers set up systems that are easy to test, analyze and develop on a large scale. Growth hacking is above all a state of mind. It is not a fixed technique. For those who are used to traditional marketing, it is imperative to change software. *Buy now the summary of this book for the modest price of a cup of coffee!