Inside Magazines

Generally speaking, getting a job in a magazine advertisement department should not be difficult if the candidate is right for it. If he can't sell himself, he probably can't sell advertisement space! The qualities necessary are those ...

Author: Michael Barnard

Publisher: Routledge

ISBN: 1135467064

Category: Social Science

Page: 160

View: 919

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Inside Magazine Publishing

The Kelsey Publishing Group, by way of example, publishes 15 motoring magazines aimed at specialist car marques. ... new magazines for enthusiasts tend to gain their new concept idea from internal rather than external influences.

Author: David Stam

Publisher: Routledge

ISBN: 1317817133

Category: Social Science

Page: 290

View: 987

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

LIFE

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet.

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Page: 96

View: 231

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

LIFE

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet.

Author:

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Page: 122

View: 177

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.


Journal

ever to be deviated from , that magazines should never be opened except when the temperature of the air outside is lower than that inside the magazine . To assist in being able to tell just when magazines should be opened for ...

Author: Military Service Institution of the United States

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View: 203


LIFE

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet.

Author:

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Page: 92

View: 234

LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Industrial Magazine

Class of Engine No. of Stiffener Aver . of Inside & Outside Angles , Axial Stress Aver . Max . Stress Lbs . per sq in . Freight Position of Angle Inside Outside Inside Outside No of Observations 2 3 3 1 630 4101 820 ) 3301 1 Passenger ...

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Category: Technology

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View: 993



Mass Media Advertising

Magazine advertising During the interviews , it was clear that it was difficult for the interviewees to talk about their magazine reading and especially their behaviour and opinions on the advertisements inside these magazines .

Author: Edith Smit

Publisher: Het Spinhuis

ISBN: 9789055891368

Category: Language Arts & Disciplines

Page: 194

View: 575

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.