Made to Stick

Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got ...

Author: Chip Heath

Publisher: Random House

ISBN: 1407008242

Category: Self-Help

Page: 336

View: 532

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made to Stick

Beschrijving van een benadering om ideeën, commercieel of anderszins, te laten aanslaan bij een groot publiek.

Author: Chip Heath

Publisher:

ISBN: 9780812982008

Category: Contagion (Social psychology)

Page: 323

View: 574

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation prevented racial prejudice. It brings the principles of winning ideas - and tells how apply these rules to making a messages stick.

Summary Made to Stick

BOOKPRESENTATION MADE TO STICK BY CHIP HEATH AND DAN HEATH 1 Book Abstract About the Author Important Note About This Ebook SUMMARY OF MADE TO STICK (CHIP HEATH AND DAN HEATH) 4 1. Simple State the essential core of your idea succinctly ...

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2806229685

Category: Business & Economics

Page: 10

View: 106

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Made to Stick a BookCaps Study Guide

Finally, though Made to Stick centers around sixor seven main concepts,itexplains eachof these witha number of additional specifics that show us how to apply each component ofthe SUCCESs formula.True to the authors' own teaching, ...

Author: BookCaps Study Guides Staff

Publisher: BookCaps Study Guides

ISBN: 1621074080

Category: Business & Economics

Page:

View: 524

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.

SUMMARY Made to Stick by Chip Heath and Dan Heath

Shortcut Edition. SUMMARY MADE TO STICK Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath G Shortcut Edition SUMMARY - Made To Stick: Why Some Ideas Survive And. Front Cover.

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 489

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to apply them and make your voice heard. *You will also learn : the importance of keeping it simple to generate interest; why concrete examples are important to persuade your audience; the unexpected and surprise make a message attractive; why credibility is important... but not mandatory; why emotion is important and "catches" the audience; how to captivate the audience by integrating a story that will make a lasting impression. *Why are urban legends so successful? Conversely, why is it that real information is difficult to get across? Because it all depends on the catchphrase. An urban legend works because it contains details and tells a story. Conversely, an argument made up of statistics is hard to catch the eye. But then, how do you get more attention and adherence? Discover the 6 simple principles described by authors Chip and Dan Heath. *Buy now the summary of this book for the modest price of a cup of coffee!

Guide to Chip Heath s et al Made to Stick by Instaread

Chip Heath is a professor at Stanford University, where he teaches a course called “How to Make Ideas Stick. ... In the introduction, the authors ask whether ideas are innately interesting, or if they're made to stick.

Author: Instaread

Publisher: Instaread

ISBN: 1683787293

Category: Study Aids

Page: 17

View: 664

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.


Summary of Made to Stick Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of "stickiness"; that is, what makes ideas "stick" in the mind, and how to make them work for you.

Author: BestPrint

Publisher:

ISBN:

Category:

Page: 29

View: 501

Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of "stickiness"; that is, what makes ideas "stick" in the mind, and how to make them work for you.


Military Review

Heath and Heath , Made to Stick , 89-93 . 25. Made to Stick has a similarly accessible set of examples . 26. Louis P. Pojman and James Fieser , Ethics : Discovering Right and Wrong , 7th Edition Kindle e - Reader Edition ( Boston ...

Author:

Publisher:

ISBN:

Category: Military art and science

Page:

View: 346