Marketing and Managing Tourism Destinations

This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Author: Alastair M. Morrison

Publisher:

ISBN: 9781138897298

Category: Tourism

Page: 716

View: 969

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: ¿ A new chapter on visitor management that includes a section on crisis and disaster management ¿ New material on destination leadership and coordination ¿ New and revised content on digital marketing ¿ New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Managing and Marketing Tourist Destinations

Marketing in travel and tourism (3rd ed.). Woburn, MA: ButterworthHeinemann. Mihalic, T. (2000). Environmental management of a tourist destination: A factor of tourism competitiveness. Tourism Management, 21(1), 65–78.

Author: Metin Kozak

Publisher: Routledge

ISBN: 1136904743

Category: Business & Economics

Page: 262

View: 980

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Managing and Marketing Tourist Destinations

This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Author: Metin Kozak

Publisher: Routledge

ISBN: 1136904751

Category: Business & Economics

Page: 263

View: 873

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Marketing and Managing Tourism Destinations

Destination management and destination marketing are two highly interrelated concepts in tourism. In fact, destination marketing is one of the functions within the broader concept of destination management. Therefore, it is important ...

Author: Alastair M. Morrison

Publisher: Routledge

ISBN: 1136176667

Category: Travel

Page: 633

View: 323

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Tourism Destination Marketing and Management

Journal of Management Studies 25, 217–234. Ditto, S. and Pille, B. (1998) Marketing on the Internet. Healthcare Executive 13(3), 54–55. DMAI (Destination Marketing Association International) (2011) What is A Destination Marketing ...

Author: Youcheng Wang

Publisher: CABI

ISBN: 9781845937003

Category: Electronic books

Page: 370

View: 395

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Marketing Tourist Destinations in Emerging Economies

Towards Competitive and Sustainable Emerging Tourist Destinations Ishmael Mensah, Kandappan Balasubramanian, ... there were six predominant research themes or areas of study on managing and marketing city tourism destinations, ...

Author: Ishmael Mensah

Publisher: Springer Nature

ISBN: 3030837114

Category: Electronic books

Page: 315

View: 597

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally dont have to contend with. The potential for terrorism, political unrest, natural disasters, accidents not to mention epidemics have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at the University of Cape Coast. He is also an external expert at Hunan City University. Kandappan Balasubramanian is an Associate Professor with the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. Mohd Raziff Jamaluddin, is a senior member of the Faculty of Hotel and Tourism Management in the biggest university in Malaysia, Universiti Teknologi MARA. Gina Alcoriza is an Assistant Professor and the program chairperson for the Tourism Management programme at the University of Santo Tomas-Legazpi, Legazpi City, Philippines. Vanessa Gaffar is an Associate Professor of marketing in the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia. She is currently a Vice Dean for Academic Affairs. S. Mostafa Rasoolimanesh is an Associate Professor at the School of Hospitality, Tourism & Events, at Taylor's University. Mostafa is an editorial board member of more than 10 reputed tourism and hospitality journals.

Destination Management and Marketing Breakthroughs in Research and Practice

In order to motivate tourists to visit Braşov and to spend more time in this destination, the local DMO could develop and promote specific tourism packages adapted to the market segments we have identified: active holidays, ...

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 1799824705

Category: Business & Economics

Page: 1214

View: 658

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Advances in Tourism Destination Marketing

Thisvolume providesoriginal insightinto the operational opportunities, challenges and constraints in managingtourism destination marketing. It explores how the varioustourist destination systems including tourist, places (as seen ...

Author: Metin Kozak

Publisher: Routledge

ISBN: 1135218900

Category: Business & Economics

Page: 266

View: 220

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Destination Marketing and Management

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.

Author: Youcheng Wang

Publisher: CABI

ISBN: 1845937627

Category: Business & Economics

Page: 380

View: 583

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Marketing Tourist Destinations in Emerging Economies

This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing.

Author: Ishmael Mensah

Publisher: Palgrave Macmillan

ISBN: 9783030837105

Category: Business & Economics

Page: 302

View: 745

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.