Millennials Generation Z and the Future of Tourism

Specific attention is paid to the examination of the main features of millennials and Gen Z members, underlying the centrality of these social groups for tourism studies. Chapter 2: Capturing the Future Traveller, is aimed at defining ...

Author: Fabio Corbisiero

Publisher: Channel View Publications

ISBN: 1845417631

Category: Business & Economics


View: 219

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Generation Z Marketing and Management in Tourism and Hospitality

This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic.

Author: Nikolaos Stylos

Publisher: Springer Nature

ISBN: 3030706958

Category: Business & Economics

Page: 332

View: 944

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Millennials Spirituality and Tourism

overlapping between younger Millennials and the older Generation Z, which is born in the late 1990s. ... are crucial for tourism's future because of the following reasons; the high number of Millennial tourists travelling throughout the ...

Author: Sandeep Kumar Walia

Publisher: Routledge

ISBN: 1000471268

Category: Business & Economics

Page: 306

View: 189

This book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.

Megatrends Defining the Future of Tourism

According to vast data collected by Expedia, while 51% of Boomers (56+ years of age) know exactly where to go, to do list and priority ready to hand, the younger generations, Millennials and Gen Z are open ...

Author: Valentina Boschetto Doorly

Publisher: Springer Nature

ISBN: 3030486265

Category: Business & Economics

Page: 191

View: 122

This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the visible horizon. Tourism has enjoyed virtually uninterrupted growth for the past several decades, and the sector has now become the third-largest source of export revenue, after chemicals and fuel, and ahead of the automotive and food sectors. And yet, in its current globalised format, it is exposed to sudden shocks that can swiftly shake up the status quo accelerating the deployment of some megatrends here described. We have all witnessed the Covid-19 pandemic and its devastating consequences for the industry. While the number of international tourism arrivals to Europe has soared to over 700 million a year, at the same time we are experiencing a period of deep transformation. Bauman couldn’t have been more accurate or insightful when he coined the word ‘liquid’ in this regard. As an exquisite expression of a civilized, rich and discerning first-world society, travel and tourism are now changing shape and meaning, requiring our business models to adapt. What are the megatrends that will dictate the future shape of our industry’s landscape? Who is the new tourist, if there is one, and what is she looking for? Is the new post-technological era transforming the depth and the very essence of travelling? This book offers a number of visionary insights, as well as operational takeaways.

Tourist Health Safety and Wellbeing in the New Normal

Understanding Generation Z's social decision-making in travel. Tourism and Hospitality Management, 25(2), 311–334. thm.25.2.4 Facebook IQ. (2020). Meet the future: Meet your Gen Z community.

Author: Jeff Wilks

Publisher: Springer Nature

ISBN: 9811654158



View: 319

Promoting Creative Tourism Current Issues in Tourism Research

(2019) statement that one of the primary activities for Gen Z after a holiday is sharing their trip experiences through posting pictures and reviewing their holiday through social media. This finding supported Gen Z's behavior that ...

Author: Ahmad Hudaiby Galih Kusumah

Publisher: Routledge

ISBN: 1000353362

Category: Business & Economics

Page: 798

View: 819

The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.

Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers. ... In The Second International Congress on Future of Tourism Innovation, Entrepreneurship ...

Author: Gustavo, Nuno

Publisher: IGI Global

ISBN: 1799883086

Category: Business & Economics

Page: 379

View: 347

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Handbook of Research on IoT Digital Transformation and the Future of Global Marketing

Future research could also benefit from deeper analysis of every channel Generation Z uses, that are mentioned in this chapter. REFERENCES Beall, G. (2017). 8 Key Differences between Gen Z and Millennials. Retrieved May 8, 2020, ...

Author: El-Gohary, Hatem

Publisher: IGI Global

ISBN: 1799871940

Category: Business & Economics

Page: 471

View: 565

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

OECD Tourism Trends and Policies 2018

Indeed, tourism targeted at older markets has been identified as a particularly high yield and high growth ... Meanwhile, the generation that follows MillennialsGeneration Z – will also be a major force in the tourism market and ...

Author: OECD

Publisher: OECD Publishing

ISBN: 9264287396


Page: 376

View: 674

The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...

Cultural Tourism in the Wake of Web Innovation Emerging Research and Opportunities

Birth generations Years adapted omitted fromas numbers Pew Researchare small Center.and rapidly Millennials declining retitled and as age more (1945 commonlyand prior) acceptedlimits travel Gen Y opportunities and Gen Z ...

Author: McDonald, J. Scott

Publisher: IGI Global

ISBN: 1522583963

Category: Business & Economics

Page: 139

View: 873

Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.