No Logo

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective.

Author: Naomi Klein

Publisher: Picador

ISBN: 9781429956499

Category: Business & Economics

Page: 512

View: 116

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

No Logo 10th Anniversary Edition

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein.

Author: Naomi Klein

Publisher: Vintage Canada

ISBN: 0307366316

Category: Social Science

Page: 528

View: 385

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

No Logo

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.

Author: Naomi Klein

Publisher: Picador

ISBN: 9780312421434

Category: Business & Economics

Page: 528

View: 902

With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. “This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction


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Accounts and Papers of the House of Commons

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Author: Great Britain. Parliament. House of Commons

Publisher:

ISBN:

Category:

Page:

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Study Guide

This 73-page guide for "No Logo" by Naomi Klein includes detailed chapter summaries and analysis covering 18 chapters, as well as several more in-depth sections of expert-written literary analysis.

Author: Supersummary

Publisher:

ISBN: 9781702435604

Category:

Page: 74

View: 989

SuperSummary, a modern alternative to SparkNotes and CliffsNotes, offers high-quality study guides for challenging works of literature. This 73-page guide for "No Logo" by Naomi Klein includes detailed chapter summaries and analysis covering 18 chapters, as well as several more in-depth sections of expert-written literary analysis. Featured content includes commentary on major characters, 25 important quotes, essay topics, and key themes like Branding, Marketing, and Advertising and Capitalism and Globalization.

Key Ideas from No Logo by Naomi Klein

Along with No Logo, which was shortlisted for the Guardian First Book Award, Klein also wrote The Shock Doctrine: The Rise of Disaster Capitalism.

Author: Alice Gray

Publisher:

ISBN: 9781791579722

Category:

Page: 29

View: 666

Key Ideas From No Logo By Naomi Klein The increasing power of brands No Logo takes a look at how the power of brands has grown since the 1980s, and how companies have emphasized their brand image rather than their actual products. No Logo shows how this strategy has affected employees in both the industrial and the non-developed world. No Logo also introduces the reader to the activists and campaigners who are leading the fight back against multinationals and their brands. Who is it for ? - Anyone who wants to understand why brands are so prevalent in modern society- Anyone who wonders how multinationals wield global power- Anyone who wants to learn how activists can fight back against the brands About the author Naomi Klein is an award-winning Canadian author and journalist who has written for various publications including the New Statesman, The New York Times and Newsweek International. Along with No Logo, which was shortlisted for the Guardian First Book Award, Klein also wrote The Shock Doctrine: The Rise of Disaster Capitalism.

Logo Exchange

After five hours of instruction over five weeks , Logo had no significant effect on
the cognition of kindergarten students . Among fifth and sixth grade boys ,
students who completed instruction in problem solving and heuristics using Logo
were ...

Author:

Publisher:

ISBN:

Category: Computer-assisted instruction

Page:

View: 835




Learning 3D Studio VIZ

Put to Library Copying a Material Another material is needed for the handle on
the mug and saucer in the scene . This new material needs to be identical to the
material on the mug but without the logo . It is easiest to copy the Logo material ...

Author: Sham Tickoo

Publisher: Goodheart-Willcox Pub

ISBN: 9781566375450

Category: Computers

Page: 272

View: 710

Learning 3D Studio VIZ is designed as a hands-on supplement to classroom instruction. All major aspects of the 3D Studio VIZ software are covered. Step-by-step tutorials allow the reader to "learn by doing", with the procedures outlined in the text being reinforced by the on-screen images the user produces. Special features of this new text include the following.

The Computing Teacher

WINDOWS In this month's “ Research Windows ” we examine two Logo - related
studies and a study which looks at the ... There were no significant differences
between Logo and non - Logo students , either regular or learning disabled , in ...

Author:

Publisher:

ISBN:

Category: Computer literacy

Page:

View: 866





No Rules Logos

C ONVENTION HAS IT THAT ONE OF A LOGO ' S FIRST TASKS IS TO BE
IMMEDIATELY ACCESSIBLE AND READABLE ; IT SHOULDN ' T DAUNT THE
VIEWER AT FIRST SIGHT . T HE LOGOS THAT FOLLOW , HOWEVER , MAKE ...

Author: John Stones

Publisher: Rockport Pub

ISBN: 1592535437

Category: Art

Page: 208

View: 252

No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”

The Economist Brands and Branding

... and are, other factors which subdued the kind of support that the article
advocated for brands. the title “Pro Logo” was a witty response to the title and
arguments in naomi klein's 1999 book No Logo. that book had become an
unofficial “bible” ...

Author: Rita Clifton

Publisher: Profile Books

ISBN: 1847650007

Category: Business & Economics

Page: 289

View: 232

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

Ecotourism

Eleven more provided the logo and referred it to the product , but did not provide
any textual elaboration at all ( line iii ) . ... However , 17 sites altogether ( or 30 per
cent ) provided no logo on either the home page or on any internal page of the ...

Author: David Weaver

Publisher: John Wiley & Sons Incorporated

ISBN:

Category: Business & Economics

Page: 348

View: 180

This book reflects contemporary developments in the field. Building on the strengths of the first edition, the text discusses the significance of ecotourism in the domestic and international tourism sectors. The origins, markets, venues and impact of ecotourism form the basis of the first part of the book. Business aspects of ecotourism, external environments, organisations and policies are examined in the second part of the book, along with special environments, such as islands, polar regions and indigenous territories, and distinctive activities, such as whale-watching and penguin-watching. The management of ecotourism is covered comprehensively and is illustrated by extensive industry and destination examples derived mainly from the peer-reviewed literature. A highlight of the book is a regional survey of ecotourism that offers comparative insights into ecotourism in Australia, the South Pacific, Asia, Europe, the Americas and Africa.