No Logo

But you won't be happier for it. No Logo was a book that defined a generation, when it was first published in 1999. For its 10th anniversary, Naomi Klein has updated this iconic book.

Author: Naomi Klein


ISBN: 9780007340774

Category: Social Science

Page: 502

View: 926

By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. No Logo was a book that defined a generation, when it was first published in 1999. For its 10th anniversary, Naomi Klein has updated this iconic book.

No Logo

From No Jobs to No Logo ... It should come as no surprise that the companies that increasingly find themselves at the wrong end of a bottle of spray paint , a computer hack or an international anticorporate campaign are the ones with ...

Author: Naomi Klein

Publisher: Picador

ISBN: 9781429956499

Category: Business & Economics

Page: 512

View: 512

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

No logo

Zéro espace, zéro choix, zéro boulot : tel est, selon Naomi Klein, la société issue de la mondialisation et du règne des marques.

Author: Naomi Klein

Publisher: Arles [France] : Actes sud

ISBN: 9782742737802

Category: Brand name products

Page: 743

View: 386

Etat des lieux de la société de consommation, « No logo » analyse et dénonce les innombrables pratiques d'intrusion des marques au cœur de nos vies quotidiennes et expose les formes de résistance qui se mobilisent aujourd'hui pour combattre leur emprise prédatrice. Un best-seller mondial.

Dictionary of Globalization

Klein, Naomi 149 KLEIN, NAOMI The publication of her most widely read book, No Logo (2000), pushed Naomi Klein into the position of one of the leading commentator- critics of globalization in the West. Klein comes from a journalistic ...

Author: Andrew Jones

Publisher: Polity

ISBN: 0745634400

Category: Political Science

Page: 258

View: 635

Provides an overview of the contemporary globalization debate, bringing together the disparate elements of an ever-growing literature. This dictionary comprises an A-Z of entries covering various aspects of the globalization debate from 9/11 to Zapatistas, and more. It is aimed at students, researchers, policy-makers and others.

The Future of Marketing

Nowhere is this inversion better illustrated than in the case of Naomi Klein, of No Logo fame. She has brilliantly marketed her brand of antimarketing by intimating that her much-marketed book is a marketingfree zone.

Author: P. Kitchen

Publisher: Springer

ISBN: 0230599850

Category: Business & Economics

Page: 196

View: 953

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Consumer Chronicles

8 Noami Klein, No Logo, 2nd edn (London: Flamingo, 2001). 9 Beigbeder's novel was written between 1997 and 2000. Klein's book first appeared in Englishin2000. A Frenchtranslation byMichel Saint-Germain ...

Author: David H. Walker

Publisher: Oxford University Press

ISBN: 1781386358

Category: Literary Criticism

Page: 324

View: 530

At a time when the world is contemplating the depletion of non-renewable natural resources, the consumer society is increasingly being called into question. This is nowhere more acutely evident than in France, where since its beginnings in the nineteenth century, the consumer revolution, extending market forces into every area of social and private life, has been perceived as a challenge to core elements in French culture, such as traditional artisan crafts and small businesses serving local communities. Cultural historians and sociologists have charted the increasing commercialisation of everyday life over the twentieth century, but few have paid systematic attention to the crucial testimony provided by the authors of narrative fiction. Consumer Chronicles rectifies this omission by means of close readings of a series of novels, selected for their authentic portrayal of consumer behaviour, and analysed in relation to their social, cultural and historical contexts. Walker's study, offering an imaginative interdisciplinary panorama covering the impact of affluence on French shoppers, shopkeepers and society, provides telling new insights into the history and characteristics of the consumer mentality.

Corporate and Financial Intergenerational Leadership

In week three of the field observation, 153 students of one test dormitory were exposed to university and 'Sustainability' logos, another test dormitory hosting 161 summer school students did not feature any logo exposure prior to ...

Author: Julia Margarete Puaschunder

Publisher: Cambridge Scholars Publishing

ISBN: 1527544192

Category: Business & Economics

Page: 335

View: 734

Intergenerational predicaments of climate change, over-indebtedness and demographic aging of the Western world population put pressure on future generations. As such, this book explores how corporate and financial social responsibility can leverage intergenerational harmony. The concept of responsibility is shown to underlie the international emergence of Corporate Social Responsibility (CSR), while the book also describes the rise of Socially Responsible Investment (SRI) in the international arena and the intrinsic socio-psychological motives of socially responsible investors. As shown here, in this age of climate change, over-indebtedness and demographic aging, future corporate and financial intergenerational leadership may continue to embrace social responsibility in order to ensure a sustainable future for humankind.

Consumer Culture

No Logo No Logo is a website born out of an antibranding book entitled No Logo: Taking Aim at the Brand Bullies, written by Naomi Klein between 1995 and 1998 and published in English in January 2002 (see “Klein, ...

Author: Douglas J. Goodman

Publisher: ABC-CLIO

ISBN: 1576079759

Category: Reference

Page: 251

View: 104

Provides an overview of the many dimensions of consumer buying trends, focusing specifically on the context of economic, social, and political indicators, and discusses the consumer culture on a global level.

Computer Vision ECCV 2018 Workshops

Left: Individual brands ranked in the logo visibility spectrum. Brands are sorted based on their fraction of samples labeled by humans as (i) Logo, (ii) No Logo or (iii) Repeated Logo. Right: Pearson correlation of Strength and Extent ...

Author: Laura Leal-Taixé

Publisher: Springer

ISBN: 303011015X

Category: Computers

Page: 747

View: 489

The six-volume set comprising the LNCS volumes 11129-11134 constitutes the refereed proceedings of the workshops that took place in conjunction with the 15th European Conference on Computer Vision, ECCV 2018, held in Munich, Germany, in September 2018.43 workshops from 74 workshops proposals were selected for inclusion in the proceedings. The workshop topics present a good orchestration of new trends and traditional issues, built bridges into neighboring fields, and discuss fundamental technologies and novel applications.

Agriculture Rural Development Food and Drug Administration and Related Agencies Appropriations for 2005

AGENCY LOGOS Mr. Bonilla : Please provide for the record the different logos that have been used to represent the ... Response : There has been no logo for the USDA Rural Development Mission area since the establishment of the name in ...

Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies



Category: Government publications


View: 177

Do Good Design

No Logo, Naomi Klein, 2003.Brand logo recognition by children aged 3 to 6 years. “Mickey Mouse and Old Joe the Camel,” by P. M.Fischer, M. P. Schwartz, J.W.Richards Jr, A.O. Goldstein and T. H. Rojas, JAMA, December 1991.

Author: David B. Berman

Publisher: Peachpit Press

ISBN: 9780132104241

Category: Computers

Page: 192

View: 917

How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world’s most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?

Logosophistic Investigations

A grammatical sentence may have mvame than one verb, but a logo-logical proposomion cannot have mvame than one Ratio. When Grammar presents logos lam ... Lam proposomion 'Bru— tus killed Czsar' presents no difficulty, and no ambiguomy.

Author: Daniel Deleanu

Publisher: iUniverse

ISBN: 0595281214

Category: Language Arts & Disciplines

Page: 266

View: 718

Inspired by such "philosophers of the Word" as Plato, Zeno the Stoic, Philo of Alexandria, John the Evangelist and Ludwig Wittgenstein, as well as by the works of C.G.Jung, Daniel Deleanu continues in his new book the logosophistic adventure started in Principles of Logosophism and The Logoarchetype. Logosophistic Investigations is written in the same "logosophistic English", an original metalanguage with archetypal roots. The author makes English foreign to itself while returning to its unconscious sources. In this new volume, Daniel Deleanu "rewrites" Wittgenstein's Tractatus Logico-Philosophicus from a logosophistic perspective, at the same time concentrating on a heuristic exploration of the fascinating realm of the Logos.

Sustainable Fashion and Textiles

328, p58; ENDS Report (2000), Textiles business fined under council's nuisance powers, No. ... ID=74&Type=2 10 11 The No Logo debate was initiated by Naomi Klein's book of the same ...

Author: Kate Fletcher

Publisher: Earthscan

ISBN: 1844074633

Category: Business & Economics

Page: 239

View: 644

Sustainable Fashion and Textiles: Design Journeys brings together for the first time information about lifecycle sustainability impacts of fashion and textiles, practical alternatives, design concepts and social innovation. It challenges existing ideas about the scope and potential of sustainability issues in fashion and textiles, and sets out a more pluralistic, engaging and forward-looking picture, drawing on ideas of systems thinking, human needs, local products, slow fashion and participatory design, as well as knowledge of materials. The book not only defines the field, it also challenges it, and uses design ideas to help shape more sustainable products and promote social change. While each of these chapters is complete in and of itself, their real value comes from what they represent together: innovative ways of thinking about textiles and garments based on sustainability values and an interconnected approach to design.

Exposes and Excess

Klein locates numerous resistance projects around the issues central to No Logo. She discusses the anti-sweatshop movement, which is active on hundreds of college and university campuses (and features the United Students Against ...

Author: Cecelia Tichi

Publisher: University of Pennsylvania Press

ISBN: 0812219260

Category: Literary Criticism

Page: 234

View: 244

From robber barons to titanic CEOs, from the labor unrest of the 1880s to the mass layoffs of the 1990s, two American Gilded Ages—one in the early 1900s, another in the final years of the twentieth century—mirror each other in their laissez-faire excess and rampant social crises. Both eras have ignited the civic passions of investigative writers who have drafted diagnostic blueprints for urgently needed change. The compelling narratives of the muckrakers—Upton Sinclair, Ida Tarbell, Lincoln Steffens, and Ray Stannard Baker among them—became bestsellers and prizewinners a hundred years ago; today, Cecelia Tichi notes, they have found their worthy successors in writers such as Barbara Ehrenreich, Eric Schlosser, and Naomi Klein. In Exposs and Excess Tichi explores the two Gilded Ages through the lens of their muckrakers. Drawing from her considerable and wide-ranging work in American studies, Tichi details how the writers of the first muckraking generation used fact-based narratives in magazines such as McClure's to rouse the U.S. public to civic action in an era of unbridled industrial capitalism and fear of the immigrant "dangerous classes." Offering a damning cultural analysis of the new Gilded Age, Tichi depicts a booming, insecure, fortress America of bulked-up baby strollers, McMansion housing, and an obsession with money-as-lifeline in an era of deregulation, yawning income gaps, and idolatry of the market and its rock-star CEOs. No one has captured this period of corrosive boom more acutely than the group of nonfiction writers who burst on the scene in the late 1990s with their exposs of the fast-food industry, the world of low-wage work, inadequate health care, corporate branding, and the multibillion-dollar prison industry. And nowhere have these authors—Ehrenreich, Schlosser, Klein, Laurie Garrett, and Joseph Hallinan—revealed more about their emergence as writers and the connections between journalism and literary narrative than in the rich and insightful interviews that round out the book. With passion and wit, Exposs and Excess brings a literary genre up to date at a moment when America has gone back to the future.

Networking and Mobile Computing

5.2, we analyze communication overhead in a multi-layer scenario with n(S) = no. ... O(logo (no)) O(logo (no)) C;; O(d : logo (no)) O(d : logo (no)) TC; ; O(M - d . no logo (no))|O(d : no logo (no)) |NOTE] Ross Ross | 6 Conclusions In ...

Author: Xicheng Lu

Publisher: Springer

ISBN: 3540318682

Category: Computers

Page: 1299

View: 774

Welcome to Zhangjiajie for the 3rd International Conference on Computer Network and Mobile Computing (ICCNMC 2005). We are currently witnessing a proliferation in mobile/wireless technologies and applications. However, these new technologies have ushered in unprecedented challenges for the research community across the range of networking, mobile computing, network security and wireless web applications, and optical network topics. ICCNMC 2005 was sponsored by the China Computer Federation, in cooperation with the Institute for Electrical and Electronics Engineers (IEEE) Computer Society. The objective of this conference was to address and capture highly innovative and stateof-the-art research and work in the networks and mobile computing industries. ICCNMC 2005 allowed sharing of the underlying theories and applications, and the establishment of new and long-term collaborative channels aimed at developing innovative concepts and solutions geared to future markets. The highly positive response to ICCNMC 2001 and ICCNMC 2003, held in Beijing and Shanghai, respectively, encouraged us to continue this international event. In its third year, ICCNMC 2005 continued to provide a forum for researchers, professionals, and industrial practitioners from around the world to report on new advances in computer network and mobile computing, as well as to identify issues and directions for research and development in the new era of evolving technologies.

The Top 50 Sustainability Books

29 No Logo Naomi Klein 1st edn No Logo: Taking Aim at the Brand Bullies Knopf Canada, 1999; 512pp, hbk; 978‐0676971309 Current UK edn No Logo: No Space. No Choice. No Jobs Flamingo, 2001; 400pp, pbk, new edn; 978‐0006530404 Current US ...

Author: Wayne Visser

Publisher: Routledge

ISBN: 1351279076

Category: Business & Economics

Page: 256

View: 844

This unique title draws together in one volume some of the best thinking to date on the pressing social and environmental challenges we face as a society. These are the Top 50 Sustainability Books as voted for by the University of Cambridge Programme for Sustainability Leadership's alumni network of over 3,000 senior leaders from around the world. In addition to profiles of all 50 titles, many of the authors share their most recent reflections on the state of the world and the ongoing attempts by business, government and civil society to create a more sustainable future. Many of these authors have become household names in the environmental, social and economic justice movements – from Rachel Carson, Ralph Nader and E.F. Schumacher to Vandana Shiva, Muhammad Yunus and Al Gore. Others, such as Aldo Leopold, Thomas Berry and Manfred Max-Neef, are relatively undiscovered gems, whose work should be much more widely known. By featuring these and other seminal thinkers, The Top 50 Sustainability Books distils a remarkable collective intelligence – one that provides devastating evidence of the problems we face as a global society, yet also inspiring examples of innovative solutions; it explores our deepest fears and our highest hopes for the future. It is a must-read for anyone who wants to tap into the wisdom of our age.

Empirical Studies of Programmers

Thus , with or without Logo experience , students who did not receive debugging instruction did not demonstrate ... level debugging skills from Logo programming experience and can generalize these skills to non - programming contexts .

Author: Gary M. Olson

Publisher: Intellect Books

ISBN: 9780893914615

Category: Computers

Page: 263

View: 341

This volume contains the papers presented at the second workshop on Empirical Studies of Programmers. They represent a variety of approaches and topics covering the research in this area. All the chapters present research that bears on programmers. Together with the first volume edited by Elliot Soloway and Sitharama Iyengar, these chapters contribute to a growing knowledge base about how programmers go about their task and how they progress from novice to expert levels.