Permission Marketing

Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Author: Seth Godin

Publisher: Pocket Books


Category: Advertising campaigns

Page: 228

View: 856

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Permission Marketing

Around 50% ofqualified leads won't buy right away but may buy later as a result
of a permission marketing campaign. You can literally double your sales with
permission marketing. Benefits to your customers include: - Receiving useful or ...


Publisher: Bookboon

ISBN: 8740300145



View: 380

Permission Marketing of Informediaries in M Commerce Advertising

They demand more convenient ways of communication especially when they are
overwhelmed with unsolicited advertising messages by interruption marketers.
The strategy of permission marketing is therefore appropriate for M-Commerce ...

Author: Ali-Reza Moschtaghi


ISBN: 3832452095

Category: Business & Economics

Page: 108

View: 590

Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success. Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it? Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee. Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven [...]

Database Marketing

Including software solutions, government and self-regulation, permission
marketing, customer data ownership, focus on trust, top management support,
and privacy as a profit-maximizing strategy. These solutions collectively can
address all ...

Author: Robert C. Blattberg

Publisher: Springer Science & Business Media

ISBN: 0387725792

Category: Business & Economics

Page: 872

View: 901

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

101 Ways to Promote Your Web Site

ermission marketing is an extremely important aspect of Internet marketing.
Legislation imposes restrictions on what you can and cannot send via e-mail.
When you play your cards right, permission marketing can be a valuable asset to
any ...

Author: Susan Sweeney

Publisher: Maximum Press

ISBN: 1931644462

Category: Business & Economics

Page: 404

View: 905

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

SUMMARY Permission Marketing Turning Strangers Into Friends and Friends Into Customers by Seth Godin

This is what permission marketing does by making advertising desirable and useful, not intrusive.*Buy now the summary of this book for the modest price of a cup of coffee!

Author: Shortcut Edition




Page: 24

View: 481

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover permission marketing, an alternative way of looking at advertising communication.*You will also discover that : the classical forms of marketing work less and less well today; to be effective, an advertising message must be relevant and personalized; permission marketing is based on an expected and interactive communication with the customer; permission marketing is based on an expected and interactive communication with the customer; permission to exchange information builds a trusting relationship over time.*The consumer society and the rise of the Internet have revolutionized the way we think about buying. We are bombarded with advertising messages on a wide variety of media. But this communication is no longer as attractive and marketing must now reinvent itself to remain effective. This is what permission marketing does by making advertising desirable and useful, not intrusive.*Buy now the summary of this book for the modest price of a cup of coffee!

The Complete Idiot s Guide to Marketing 2nd edition

Collaborating with the customer has become a technique, and it's been given a
name: permission marketing. Permission Marketing Peppers and Rogers'
onetoone marketing strategy led to subsequent eyeopening observations,
including ...

Author: Sarah White

Publisher: Penguin

ISBN: 144069611X

Category: Business & Economics

Page: 464

View: 878

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

A Primer for Integrated Marketing Communications

Permission marketing communications often generate higher responses, they are
less expensive than traditional forms of communication, and they result in
stronger relationships with customers. Permission marketing does not only allow
the ...

Author: Philip Kitchen

Publisher: Routledge

ISBN: 1134380844

Category: Business & Economics

Page: 208

View: 370

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

101 Ways to Promote Your Tourism Business Web Site

Permission. Marketing. P. ermission marketing is an extremely important aspect
of Internet marketing for the travel and ... While legislation imposes restrictions on
what you can and cannot send via e-mail, permission marketing can be a ...

Author: Susan Sweeney

Publisher: Maximum Press

ISBN: 9781931644624

Category: Business & Economics

Page: 391

View: 315

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

Mastering Web 2 0

The beauty of permission marketing With a tool like RSS, you enter into the realm
of what Seth Godin calls 'permission marketing'. The name of this game is to get
your prospects to point to themselves as hot prospects. They literally agree to ...

Author: Susan Rice Lincoln

Publisher: Kogan Page Publishers

ISBN: 0749457511

Category: Business & Economics

Page: 224

View: 691

Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

Effective Web Presence Solutions for Small Businesses Strategies for Successful Implementation

ily and unconditionally opt-out of receiving marketing information. The phases of
online permission marketing are represented in Figure 3. Within the context of a
business having a Web presence, the subscription phase is intrinsically linked to

Author: Burgess, Stephen

Publisher: IGI Global

ISBN: 1605662259

Category: Computers

Page: 352

View: 422

"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.

The DJ Sales and Marketing Handbook

The greater the competition in your region, the greater the need for more
specialists to dominate segments of the market. Permission Marketing
Permission marketing” basically means that a prospect or client has given a
business permission ...

Author: Stacy Zemon

Publisher: Taylor & Francis

ISBN: 1136124691

Category: Technology & Engineering

Page: 272

View: 591

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results. Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more. "Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - Jim Tremayne, DJ Times Magazine "We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

A Dictionary of Marketing

Mapping has a variety of marketing purposes including *market segmentation,
identifying whether or not a product hasany ... Coined and popularized by Seth *
Godin in a book of the same name in 1999, permission marketing is the opposite

Author: Charles Doyle

Publisher: OUP Oxford

ISBN: 0191044997

Category: Business & Economics

Page: 448

View: 205

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Marketing of High technology Products and Innovations

Permission-based marketing is in contrast to nearly all conventional advertising
and promotion, which might be characterized as "interruption marketing." Not
only does most traditional advertising "interrupt" consumers from the tasks they
are ...

Author: Jakki J. Mohr

Publisher: Pearson Prentice Hall

ISBN: 9780136049968

Category: Business & Economics

Page: 538

View: 672

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Guerrilla Marketing for Nonprofits

Permission. Marketing. Perhaps you have heard salespeople say, “We need to
get our customers saying yes!” This is one principle that is the secret to getting
momentum going with the people you want to reach. Researcher Robert B.
Cialdini ...

Author: Jay Levinson

Publisher: Entrepreneur Press

ISBN: 1613080077

Category: Business & Economics

Page: 336

View: 335

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Business to business Internet Marketing

The concept of permission marketing also helped foster e-mail's growth as a
legitimate form of marketing, driven in part by the best-selling book of the same
name by Seth Godin. The idea struck a chord with marketers everywhere, and it
held ...

Author: Susan K. Jones

Publisher: Maximum Press

ISBN: 1931644691

Category: Business & Economics

Page: 346

View: 462

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Internet Marketing for Information Technology Companies

Limit Your Risk The real issue with outbound e-mail is limiting your risk when you
use it for direct marketing. Following are some suggestions. Always Ask
Permission to Send E-mail You have every right to ask for and collect e-mail
addresses, ...

Author: Barry Silverstein

Publisher: Maximum Press

ISBN: 9781885068675

Category: Business & Economics

Page: 430

View: 187

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Landing Page Optimization

as Seth godin points out in his classic Permission Marketing: Turning Strangers
Into Friends and Friends Into Customers (Simon & Schuster, 1999), this type of
interruption advertising may still be necessary to make initial contact, but it should

Author: Tim Ash

Publisher: John Wiley & Sons

ISBN: 1118234537

Category: Computers

Page: 480

View: 305

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Marketing Communications Management

Virtual towns, stores and other venues or contexts are an interesting marketing
prospect (see below under 'social media – virtual game worlds and virtual social
worlds'). Email, permission marketing, spam and phishing In Chapter 12 of this ...

Author: Paul Copley

Publisher: SAGE

ISBN: 1473908337

Category: Business & Economics

Page: 480

View: 243

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.