Principles and Practice of Sport Management

From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a ...

Author: Lisa Pike Masteralexis

Publisher: Jones & Bartlett Publishers

ISBN: 144969196X

Category: Sports & Recreation

Page: 610

View: 665

From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management. - New full color design and art program - Contains practical advice on how virtual communitites and social networks can affect the job search process - Provides updated information on salaries in professional sports - Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports - Contains more in-depth coverage of disabilities in sports - New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL - New discussion of the ethical and legal implications of the Jerry Sandusky case - Current Issues section updated with new material on event security and the Boston Marathon bombings.

Sport Management

This book provides a comprehensive introduction to the practical application of management principles within sport organizations.

Author: Russell Hoye

Publisher: Routledge

ISBN: 1135137528

Category: Business & Economics

Page: 304

View: 681

Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how theory works in the professional world. Topics covered include: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This book provides a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students studying sport management related courses, as well as those studying business focused and human movement/physical education courses who are seeking an overview of sport management principles. Visit the companion website at www.routledge.com/textbooks/hoye

Sport Management

This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport ...

Author: Russell Hoye

Publisher: Routledge

ISBN: 1317557786

Category: Business & Economics

Page: 404

View: 937

Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world to show how theory works in the real world, and a companion website offers additional activities for students and guidance notes and slides for instructors. The book covers every core functional area of management, including: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students on sport management related courses, as well as those studying business-focused or human movement courses seeking an overview of applied sport management principles.

Introduction to Sport Marketing

Text principles and tools summary Chapter 1 Sport marketing introduction • Chapter principle 1.1: Marketing is more than promotion, advertising, personal selling or sales gimmicks • Chapter principle 1.2: Marketing aims to create an ...

Author: Aaron C.T. Smith

Publisher: Routledge

ISBN: 1317691458

Category: Business & Economics

Page: 324

View: 415

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Case Studies in Sport Marketing

Demanding. This is the business of sports as we know it today! Although there are numerous specialisations in the sports industry one aspect that can either make you or break you is marketing. The book was designed with this in mind.

Author: Brenda G. Pitts

Publisher: Fitness Information Technology

ISBN: 9781885693471

Category: Business & Economics

Page: 182

View: 828

Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.

Sport Marketing

Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Author: Bernard James Mullin

Publisher:

ISBN:

Category: Marketing

Page: 295

View: 130

For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Fundamentals of Sport Marketing

As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry.

Author: Brenda G. Pitts

Publisher: Fitness Information Technology

ISBN: 9781935412403

Category: Sports

Page: 470

View: 198

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

Principles of Sport Administration

These concepts and many more are covered in this book , an indispensable guide by Richard Leonard for any aspiring athletic program administrator or coach.

Author: Richard Leonard

Publisher: Fitness Information Technology, Incorporated, U.S

ISBN: 9781935412496

Category: Sports & Recreation

Page: 344

View: 409

Athletic program administrators have a tremendous influence on the success of their organisations. They must construct viable program plans; oversee budgeting, marketing, and fund-raising efforts; and effectively manage employees. These concepts and many more are covered in this book , an indispensable guide by Richard Leonard for any aspiring athletic program administrator or coach. Chapters are grouped into four sections covering key areas of responsibility for administrators. Section I focuses on management concepts such as program planning, managerial controls, and human resource management. Section II focuses on various budgeting methods and travel administration. Section III explores marketing concepts, program promotion, and public relations. Section IV covers external administration aspects including fund-raising, risk management, and ethics.

Introduction to Sport Marketing

7 Tools Techniques to implement the principles Principles General rules and guidelines of sport marketing Process The series of steps to complete a sport marketing plan outlined in the Sport Marketing Framework Philosophy Satisfy the ...

Author: Aaron Smith

Publisher: Routledge

ISBN: 1136391991

Category: Business & Economics

Page: 352

View: 747

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Sport Marketing

Understanding, and being able to skilfully apply, the principles of sport marketing is an essential part of the professionalism required of organisations operating in the sports industry today. Whether representing a sports star, ...

Author: Paul Blakey

Publisher: Learning Matters

ISBN: 0857250922

Category: Sports & Recreation

Page: 224

View: 195

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Principles and Practice of Sport Management

From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers ...

Author: Lisa Pike Masteralexis

Publisher: Jones & Bartlett Learning

ISBN: 9780763749583

Category: Sports & Recreation

Page: 534

View: 698

Contributors Preface Acknowledgements PART 1 FOUNDATIONS OF SPORT MANAGEMENT Chapter 1 History of Sport Management Todd W. Crosset and Mary A. Hums Key Words Introduction The Club System: Sports and Community Leagues Professional Tournament Sports: Mixing Business and Charity The Birth of Sport Management as an Academic Field Summary References Chapter 2 Management Principles Applied to Sport Management Carol A. Barr and Mary A. Hums Key Words Introduction Definition and History of Management Principles Functional Areas Key Skills Current Issues Summary References Chapter 3 Marketing Principles Applied to Sport Management James M. Gladden and William A. Sutton Key Words Introduction: What is Sport Marketing? Historical Development of Sport Marketing Key Sport Marketing Concepts Key Skills Current Issues Summary References Chapter 4 Financial & Economic Principles Applied to Sport Management Neil Longley Key Words Introduction Key Concepts Key Skills Current Issues Summary References Chapter 5 Legal Principles Applied to Sport Management Glenn M. Wong and Lisa P. Masteralexis Key Words Introduction History Key Concepts Key Skills Current Issues Summary References Chapter 6 Ethical Principles Applied to Sport Management Todd W. Crosset and Mary A. Hums Key Words Introduction Ethical Considerations Key Skills Summary References PART 2 AMATEUR SPORT INDUSTRY Chapter 7 High School and Youth Sports Dan Covell Key Words Introduction History Governance Career Opportunities Application of Key Principles Summary Case Study: The Court of Kin James II Resources References Chapter 8 Collegiate Sport Carol A. Barr Key Words Introduction History Organizational Structure and Governance Career Opportunities Current Issues Summary Case Study: The Role of an Athletic Director Resources References Chapter 9 International Sport Sheranne Fairley, Mireia Lizandra, and James M. Gladden Key Words Introduction History The Globalization of Sport Organization of the Olympic Movement Career Opportunities Current Issues Summary Case Study: Growing Australian Rules Football in the United States Resources References Part 3 PROFESSIONAL SPORT INDUSTRY Chapter 10 Professional Sport Lisa P. Masteralexis Key Words Introduction History Key Concepts Career Opportunities Current Issues Summary Case Study: Should the PGA Tour Adopt a Drug Testing Plan? Resources References Chapter 11 Sports Agency Lisa P. Masteralexis Key Words Introduction History Sports Agency Firms Career Opportunities Current Issues Summary Case Study: King Sport Management Resources References PART 4 SPORT INDUSTRY SUPPORT SEGMENTS Chapter 12 Facility Management Nancy Beauchamp, Robert Newman, Michael J. Graney, and Kevin Barrett Key Words Introduction History Types of Public Assembly Facilities Facility Financing Why Cities Subsidize Sport Facilities Facility Management Career Opportunities Current Issues Summary Case Study: Facility Renegotiations in Order to Keep a Tenant Resources References Chapter 13 Event Management James M. Gladden, Mark A. McDonald, and Carol A. Barr Key Words Introduction History Sport Management/Marketing Agency Functions Types of Sport Management/Marketing Agencies Critical Event Management Functions Career Opportunities Current Issues Summary Case Study: Planning for a New Event Resources References Chapter 14 Sport Sales Stephen M. McKelvey Key Words Introduction History Sales in the Sport Setting Sales Strategies and Methods Key Skills: What Makes a Good Salesperson? Sales Inventory Summary Case Study: Atlanta Falcons Embrace New Sales Approach References Chapter 15 Sport Sponsorship Stephen M. McKelvey Key Words Introduction A Brief History of Sport Sponsorship Sales Promotion in Sport Sponsorship Sponsorship Packages Sport Sponsorship Platforms Evaluating Sport Sponsorships Sponsorship Agencies Current Issues Summary Case Study: The Marketing of the Heisman Trophy Resources References Chapter 16 Sport Communications Andrew McGowan and Gregory Bouris Key Words Introduction History Key Topics Career Opportunities Current Issues Summary Case Study Resources References Chapter 17 Sport Broadcasting Betsy Goff and Tim Ashwell Key Words Introduction History The Business of Broadcasting Career Opportunities Current Issues Where Do We Go from Here? Summary Case Study: The Impact of New Media on Television Negotiations Resources References Chapter 18 The Sporting Goods and Licensed Products Industries Dan Covell and Mary A. Hums Key Words Introduction History Industry Structure Career Opportunities Application of Key Principles Summary Case Study: To Retro or Not to Retro? Resources References PART 5 LIFESTYLE SPORTS Chapter 19 The Health and Fitness Industry Mark A. McDonald and William Howland Key Words Introduction History Business Principles Legal and Ethical Issues Career Opportunities Current Issues Summary Case Study: Facing the Future with HealthFit Resources References Chapter 20 Recreational Sport Laurie Gullion Key Words Introduction History: The Modern Recreational Movement Trends in Participation Segments of the Recreation Industry Career Opportunities Current Issues Summary Case Study: Blazing New Trails Resources References PART 6 CAREER PREPARATION Chapter 21 Strategies for Career Success Mary A Hums and Virginia R. Goldsbury Key Words Introduction Finding a Job Informational Interviewing Marketing Yourself Summary References Glossary Index About the Authors.

Principles and Practice of Sport Management

Sport marketing, therefore, consists of all activities designed to meet the needs and wants of sport consumers. According to this definition, sport marketing includes the marketing of (a) products, such as equipment, apparel, ...

Author: Lisa Masteralexis

Publisher: Jones & Bartlett Publishers

ISBN: 0763796077

Category: Business & Economics

Page: 616

View: 447

-Sport and new media.

Sport Marketing

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing.

Author: Paul Blakey

Publisher: SAGE

ISBN: 9780857250919

Category: Sports & Recreation

Page: 224

View: 388

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Sports Marketing

Sports marketing is “the specific application of marketing principles and processes to sport products and to the marketing of non-sports products through association with sport.” The sports industry is experiencing tremendous growth and ...

Author: Matthew D. Shank

Publisher: Routledge

ISBN: 131774344X

Category: Business & Economics

Page: 704

View: 188

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Digital Sport Marketing

The principles of business analytics – one key pillar of sports analytics – provides foundational data, interpretation, understanding, and, therefore, the platform for digital sport marketing practice. This is a significant development ...

Author: Alan Seymour

Publisher: Routledge

ISBN: 1351789929

Category: Business & Economics

Page: 248

View: 537

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Team Sports Marketing

A review of most other sports marketing texts and a principles of marketing text reveals pretty much the same subject matter—only in the sports marketing books they write about sports rather than other goods and services.

Author: Kirk L. Wakefield

Publisher: Elsevier

ISBN: 0750679794

Category: Business & Economics

Page: 273

View: 204

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

Sport Marketing

In Washington, DC, Monumental Sports and Entertainment (www. monumentalsports.com) has used Mayer's pretraining principle to educate fans on the rich history of their core business units. Founded in 2010, MSE owns and operates the ...

Author: Bernard J. Mullin

Publisher: Human Kinetics

ISBN: 1492584347

Category: Business & Economics

Page: 504

View: 504

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.

Social Media in Sport Marketing

The book can also serve as a guidebook for those who want to put ideas into action immediately.

Author: Timothy Newman

Publisher: Routledge

ISBN: 1351817191

Category: Sports & Recreation

Page: 216

View: 737

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Advanced Theory and Practice in Sport Marketing

Sport marketing ethics is defined as the principles and standardsthat sportorganizations must follow to ensure appropriate marketing conduct in the view of their stakeholders. The implementation of the sport marketing ethics process ...

Author: Eric C. Schwarz

Publisher: Routledge

ISBN: 0415518474

Category: Business & Economics

Page: 408

View: 527

Covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business.