The Book Publishing Industry

Providing an overview of the book publishing industry, this title deals with editorial, marketing, copyright and online publishing issues.

Author: Albert N. Greco

Publisher:

ISBN: 9780415887250

Category: Business & Economics

Page: 485

View: 565

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Start Your Own Self Publishing Business 3 E

In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.

Author: Entrepreneur Press

Publisher: Entrepreneur Press

ISBN: 1599184370

Category: Business & Economics

Page: 224

View: 716

Self-publishing is a fast-growing industry, and bookstores and consumers alike are beginning to acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Entrepreneur Press is a leading small to midsized business trade publisher, provides aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge—ultimately, leading them from business idea to business success.

Managing Intellectual Property in the Book Publishing Industry

"This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context.

Author: World Intellectual Property Organization

Publisher:

ISBN: 9789280516449

Category: Authors and publishers

Page: 85

View: 207

"This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature"--Publisher's description.

The Growth of the Scholarly Publishing Industry in the U S

This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences.

Author: Albert N. Greco

Publisher: Springer

ISBN: 3319995499

Category: Business & Economics

Page: 100

View: 185

This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

The Publishing Business

And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become.

Author: Kelvin Smith

Publisher: Bloomsbury Publishing

ISBN: 1472587383

Category: Business & Economics

Page: 208

View: 642

Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today.


The Book Publishing Industry

The Book Publishing Industry reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and ...

Author: Albert N. Greco

Publisher: Routledge

ISBN: 113685035X

Category: Business & Economics

Page: 490

View: 690

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Merchants of Culture

These are turbulent times in the world of book publishing.

Author: John B. Thompson

Publisher: John Wiley & Sons

ISBN: 1509528946

Category: Social Science

Page: 456

View: 279

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.


Managing Intellectual Property in the Book Publishing Industry Creative Industries Booklet No 1

This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context.

Author: Monica Seeber

Publisher:

ISBN: 9789280516449

Category:

Page: 88

View: 465

This introductory booklet on managing intellectual property in the book publishing industry is for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The booklet offers practical information to help publishers both to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others. While focusing primarily on publishers of trade books, the concepts covered are equally relevant to publishers of other printed literature, such as textbooks, newspapers, magazines and corporate literature.

The Oxford Handbook of Publishing

This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.

Author: Angus Phillips

Publisher: Oxford Handbooks

ISBN: 0198794207

Category: Business & Economics

Page: 464

View: 865

Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.




Books in the Digital Age

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet?

Author: John B. Thompson

Publisher: Polity

ISBN: 074563477X

Category: Social Science

Page: 480

View: 967

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

This Business of Publishing

This is an engaging and thoroughly readable guidebook to one of the most rapidly changing industries in America. It is an essential reference work for anyone hoping to understand or function in the publishing world.

Author: Richard Curtis

Publisher: Open Road Media

ISBN: 1497622204

Category: Language Arts & Disciplines

Page: 224

View: 251

This Business of Publishing has been hailed by literary agent Michael Larsen as “must reading for writers, agents and anyone else who cares about the future of publishing.” It reveals the unique perspective of Richard Curtis, former president of the Association of Authors’ Representatives. He provides the aspiring author with the benefit of over thirty years of lessons learned in the publishing industry, including: the damage caused to the publishing industry by the archaic practice of selling books on consignment; the changing nature of the wholesale business and how it affects authors, editors, and agents; the way that large corporate mergers of publishing companies have brought about the disenfranchisement of authors and editors; and the electronic media revolution and the opportunities it offers, as well as the pitfalls. Curtis talks about the “blockbuster mentality” that currently dominates publisher thinking, leading to increased dependence on a few overpaid authors with big-name market status. This is an engaging and thoroughly readable guidebook to one of the most rapidly changing industries in America. It is an essential reference work for anyone hoping to understand or function in the publishing world.