The Gutenberg Galaxy

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Author: Marshall McLuhan

Publisher: University of Toronto Press

ISBN: 1487516878

Category: Social Science

Page: 336

View: 290

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

The Gutenberg Galaxy

Author: Marshall McLuhan

Publisher: University of Toronto Press

ISBN: 1442690615

Category: Social Science

Page: 294

View: 680

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.




Beyond the Gutenberg Galaxy

Author: Eugene F. Provenzo

Publisher: Teachers College Press

ISBN:

Category: Social Science

Page: 116

View: 815

Provenzo's thesis is that our own era is being redefined by the computer and the microcomputer as the 15th and 16th centuries were defined by Gutenberg and the then-new technology of movable type. He begins with definitions of key social, intellectual, and political issues that are emerging as a result of the computerization of society. Arguing that recent advances in the development of computers have the potential to shape and define our educational system and culture, he analyzes the problems and potentials imposed by the widespread introduction of computers. He also suggests that a new knowledge power base made up of academic or professional researchers with abilities to research and use information available from electronically recorded data banks is forming. ISBN 0-8077-2813-6 (pbk.): $8.95.



Marshall McLuhan

In this book, award-winning poet and literary critic Judith Fitzgerald presents a fascinating portrait of one of the twentieth century's great thinkers and the guru of media culture.

Author: Judith Fitzgerald

Publisher: XYZ editeur/XYZ Publishing

ISBN: 9780968816677

Category: Biography & Autobiography

Page: 203

View: 240

During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including "The Gutenberg Galaxy" (1962) and "Understanding Media: The Extensions of Man" (1964). McLuhanisms like "the global village" and "the medium is the message" have become part of our everyday vocabulary. A number of McLuhan's revolutionary ideas baffled and astonished audiences during his lifetime. Now, in the first decade of the new millennium, he seems to have been an explorer who peered into the future and mapped its contours in living colour. He described the nature and dynamics of the Internet many years before it even existed. A giant on the cultural landscape, McLuhan equipped the planet's current population with the mental charts and maps to learn its way through the maze of what he termed the Age of Information. In this book, award-winning poet and literary critic Judith Fitzgerald presents a fascinating portrait of one of the twentieth century's great thinkers and the guru of media culture. Fitzgerald's own humorous wordplay captures the wise-cracking spirit of McLuhan as she traces the trajectory of his life from his prairie childhood, Cambridge education, happy marriage and conversion to Roman Catholicism, to his teaching years in the United States prior to taking up the position of director of the Centre for Culture and Technology at the University of Toronto.

Der gegenw rtige Stand der Gutenberg Forschung

( Kleine Drucke d . Gutenberg - Gesellschaft 85 . ) Geplante Gutenberg -
Ehrungen um 1800 . In : Gb - Jb 1968 , 78 – 84 . McLUHAN , Marshall : The
Gutenberg Galaxy . The making of typogr . man . London 1962 . Die Gutenberg -
Galaxis .

Author: Hans Widmann

Publisher:

ISBN:

Category: Printing

Page: 302

View: 975


Masterplots II Emp Man

THE GUTENBERG GALAXY The Making of Typographic Man Author : Marshall
McLuhan ( 1911 - 1980 ) Type of work : Literary and cultural criticism First
published : 1962 Form and Content Marshall McLuhan ' s The Gutenberg Galaxy
is ...

Author: Frank Northen Magill

Publisher: Salem PressInc

ISBN: 9780893564803

Category: Poetry

Page: 441

View: 399

318 works of important 20th century nonfiction receive the Masterplots treatment. This series includes contributions from authors worldwide in the areas of autobiography, memoirs, philosophy, anthropology, psychology and other subjects written for the non-specialist reader. Examples of titles include Richard Wright's Black Boy and Norman Mailer's Of a Fire on the Moon. As in all Masterplots II series, there is no duplication of title, within any other Masterplots collection.

Kinesis

Gutenberg ' s discovery was already part of the Gutenberg galaxy of events , not
the sole initiator of them . Descartes and his philosophy may likewise be taken as
an event within the Gutenberg galaxy . This event contains , among other things ...

Author:

Publisher:

ISBN:

Category: Philosophy

Page:

View: 257


Arts in Society

The Gutenberg Galaxy is McLuhan ' s second book , and the twenty - two years
between it and The Mechanical Bride suggests that his search for such a
grammar has not been an easy one . McLuhan has found it necessary to clear his
own ...

Author:

Publisher:

ISBN:

Category: Adult education

Page:

View: 729


Medi vistik im 21 Jahrhundert

31 In der Einleitung zur „ Gutenberg - Galaxis “ ( 1962 ) bezeichnet er seine
Überlegungen zur Technologie der neuen Medien als eine Ergänzung der
Studien von LORD und Parry , 32 die grundlegende Untersuchungen über die ...

Author: Hans-Werner Goetz

Publisher:

ISBN:

Category: Middle Ages

Page: 511

View: 619


Librarium

( The Gutenberg galaxy . ) Düsseldorf , Econ . 1968 . 402 p . DM 24 . 00 " The
Gutenberg galaxy " is one of McLuhan ' s most fundamental and significant books
. The author explores in which way each new medium — the phonet alphabet ...

Author:

Publisher:

ISBN:

Category: Bibliomania

Page:

View: 549


Maske und Kothurn

zur letzten schließlich dung Schlüssel in allt . Und haben : „ The Gutenberg
Galaxy “ 1 ) und „ Understanding Media “ 2 ) , auf das wir uns vorwiegend
beziehen werden . Beschäftigt man sich zum erstenmal mit McLuhan , so wird
man anfangs ...

Author:

Publisher:

ISBN:

Category: Drama

Page:

View: 520


Letters of Marshall McLuhan

Gathers letters by the Canadian communications theorist to scholars, colleagues, politicians, and writers and provides biographical background information

Author: Marshall McLuhan

Publisher: Oxford University Press Canada

ISBN:

Category: Law

Page: 562

View: 613

Gathers letters by the Canadian communications theorist to scholars, colleagues, politicians, and writers and provides biographical background information

New Trends in the Study of Mass Communications

... growth of events over a huge historical period to a single monotonous cause ,
supposedly a technological medium ( " [ nationalism and ] the French Revolution
, long prepared by the homogenizing print process " ( The Gutenberg Galaxy , p .

Author: Edgar Morin

Publisher:

ISBN:

Category: Communication

Page: 37

View: 859


Die Sch nsten Schweizer B cher

G . W . Ovink , 1969 • Die substanziellsten Beiträge des kanadischen
Literaturkritikers und Lehrers Marshall McLuhan ( 1911 - 80 ) zur
Kommunikationstheorie waren seine Bücher The Gutenberg Galaxy ( 1962 ; dt .
Ausgabe : Die Gutenberg ...

Author:

Publisher:

ISBN:

Category: Book design

Page:

View: 446


Media Research

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada.

Author: Marshall McLuhan

Publisher: Routledge

ISBN: 1134393148

Category: Social Science

Page: 194

View: 738

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.